In part 1, I discussed writing advertising copy, whether it’s on your website, in a direct mail piece such as a brochure, or in an email. Your main objective is to get the reader to respond in a specific way – buy your services, sign up for the newsletter, volunteer for the event, etc. Are you using social proof in your marketing as a legal nurse consultant?
Gathering social proof
How could you apply this to your legal nurse consulting business? To begin, look through your email inbox and in your “snail mail” files. Have you ever received a thank you card or email from a client? You don’t have to copy the entire letter, but find a sentence or two that is most compelling, then copy and paste it into a special file called “social proof” or “testimonials.”
You probably have more of these comments than you realize. Get tips about obtaining testimonials at this link.
Soliciting social proof
If you can’t find any, not to worry: simply write to 3-5 of your best clients, tell them you’re developing a new brochure or website, then ask if they would mind saying a few nice words about you.
You’d be surprised at how many people are never asked to do so, but (provided you have given great service in the past) would be happy to help you out in this way.
You can then use these comments as social proof in your emails, on your website or blog, in direct mail pieces, and in other situations in which you are hoping to promote your business. And the good news is that people respond in predictable ways; when they see that others, especially those who they have heard of and/or trust as professionals in their own field, have used and are happy with your services, they will be much more likely to try you out for themselves.
Stay tuned for the next installment in this series, where we will explore more ideas to help you promote your legal nurse consultant business stand out from the crowd.
Lawrence Clark PhD presented a webinar for The Pat Iyer Group. His topic was Marketing Your Legal Nurse Consulting Services: Simple Yet Effective Ways to Persuade Attorneys to Request You Again and Again and Again. Watch the replay at your convenience.