Legal nurse consultants need websites. I love websites. I absolutely think they’re necessary. I do not think that anyone should go without a website. Think about your own business. How long has it been since you’ve actually flipped through a phone book? It’s much easier to Google somebody’s information online than it is to actually go to physical yellow pages or white pages in the phone book. I do not necessarily think that you have to spend a lot of money on your Web site. When you’re starting your business, you should certainly go to www.godaddy.com. (Pat’s note: I use Godaddy for all of my needs for domain names. This is my affiliate link. If you purchase a site through the link I will make a few dollars as a commission.) Play around with their domain name creator and see if you can come up with a name that either matches your name, or your business name and save that domain. It costs you anywhere from $10 to $12 a year.
Legal Nurse Consultants Need Websites run by WordPress
Pat’s note: WordPress is the most versatile platform for building a website. It will permit you to easily make updates and keep the search engines visiting your site for fresh content. I recommend you have a person skilled with WordPress set up your blog, and from that point, you should be pretty self sufficient. when you are in control of your website, you will avoid expensive fees to a webmaster who will charge you for every update or limit you to a certain number of updates a year. Learn more about WordPress through our online course: How to Create a WOW Website.
Share your legal nurse consulting expertise on your site
Your website needs to tell your prospects how to get in touch with you, what it is that you do, and why it’s important to get involved with you. That’s the bare minimum.
One of the things that I do is I change my content often. And I have a blog that has information so fresh content is being put on my Web site all of the time. Keep your content fresh so Google will be looking for your information.
Make sure that you are writing the content on your website to the lowest common denominator. What that means is you’re looking at the information; you know how it works, but can a stranger who knows nothing about you or your business, can he or she navigate your site? You also need to have white space on all the pages so that it’s very eye pleasing. The site should give your eyes a place to rest. Legal nurse consultants need websites that are visually appealing
Keep a logical layout and jazz it up with photographs and color. Make it something that’s specific to you. Don’t use an image unless it really serves a purpose. (Always have permission to use the image. Purchase it or make sure it is not copyrighted.) I have a lot of images of injured people, of medical equipment and so on and so forth. Have a way to collect information from visitors. Expert witnesses may want to sign up and be part of your expert witness network, for example, or you may have people sign up for an ezine which would target attorneys. Maybe you should have a sign-up for free products. Use that information to start building your marketing plan. Get started on your website now. Don’t get left behind. Join the growing number of LNCs who have websites and are marketing their businesses online.
Victoria Powell owns a life care planning business.