So where do you start? How do you use database marketing? What do you do to market and grow your business?
There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it.
I like to start with ‘free first, then pay’ options…how does that sound to you? The reason being is that typically these days people need to experience you somehow or in a couple different ways before they will sign up, buy or pay for anything you have to offer. It’s not always the case but usually. That’s why we give free gifts on our websites, do free talks and webinars and why we write articles on our blogs and more.
I usually recommend focusing your marketing in 3 different types of marketing, they are:
1. Database Marketing
2. Referral Source Marketing
3. New Business Marketing
This blog post covers database marketing. The next two blog posts share ideas about referral source and new business marketing.
The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after! (Let me explain each and give you some examples.)
Your Database Marketing is marketing to everyone and anyone you know….regardless of your relationship. This includes your hair dresser, dentist, neighbors and friends. More than likely everyone you know could be a potential prospect or referral source (but we’ll talk about referral sources separately for this example).
Database Marketing needs to be done via email, mail, phone, social media, in person visits possibly and maybe even fax if you or your customers still use it – the more ways the better! The goal is to be on top of mind with everyone you know (and those you add to your database too) all the time so if they or someone they know needs your products or services, you are the first person they think of.
Database Marketing can be:
- Sending out bi-weekly or weekly ezines (monthly is not frequent enough for most businesses)
- Holding regular teleclasses or events they can attend for free or paid
- Mailings to them often and consistently
- Reminder phone calls and follow-up calls
- Connecting with them on the social media sites you belong to or where they’ll see you most
- Dropping by their offices or dropping materials by their homes possibly if it’s a good fit
Get ideas about referral source marketing in the next blog post.
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.