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You are here: Home / Business Development / LNCs: New Business Marketing

LNCs: New Business Marketing

04/15/2014 By Pat Iyer

social media marketingUnless you are so busy that you are overwhelmed with work, you need to do new business marketing.

In my first post, I discussed database marketing. In my second post, I described referral source marketing.

In this post, I share ideas for new business marketing.

New business marketing

Your New Business Marketing will consist more of direct marketing to a targeted list of prospects. You can buy a list so you can do a mailing. But make sure you’re very clear on the demographics and psychographics of your prospects in order to narrow the list down.

In addition to mailings for New Business Marketing here are many other ways to reach potential prospects:

Social networking

Social networking is one of the most popular these days. There are hundreds of sites and places to find prospects online. But you can get sucked in and spend a ton of time so watch out! Go searching with goals:

  • who do you want to connect with,
  • what you hope to drive them to (ie; your website, opt in box, call with you, etc.)
  • how will you introduce yourself without being too self-promoting.

Find blogs and forums online where your target market congregates and post on them often. Answer and ask questions. Even find out how to become an expert on that site. Submit content to show your expertise.

Speak, sponsor or network at events where your target market will be in attendance.

Run advertisements in your local area or even national publications or online publications too that reach those ideal prospects.

The goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone.

People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

(c) Copyright 2014 K. Sawa Marketing international Inc.

Katrina Sawa
Katrina Sawa
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.

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Filed Under: Blog, Business Development, Marketing Tagged With: business development

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Copyright © 2015–2022 · The Pat Iyer Group · All Rights Reserved
11205 Sparkleberry Drive, Fort Myers, FL 33913 · Tel: 908-391-7933

Recent Posts

  • LNC Prospecting for Presentations: Find Your Ideal Attorney Clients
  • LNC Entrepreneur Traits for Success
  • How to Create a Successful LNC Sales Presentation
  • Create Your Marketing Plan – After You Develop Your Brand Identity
  • How to Show Off Your LNC Expertise with a Top Notch Website

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Copyright © 2015–2023 · The Pat Iyer Group · All Rights Reserved
11205 Sparkleberry Drive, Fort Myers, FL 33913 ·
Tel: 908-391-7933