I see too many legal nurse consulting websites that all say the same thing. Here is language from an LNC whose site comes up on the 4th page of Google. This is a great placement, because it is the first LNC website I found after all of the ones that market legal nurse consulting preparation programs or employment opportunities. But the owner has squandered her real estate. This is what she says:
(My company can)
• Screen cases for merit.
• Define the applicable standards of care.
• Define deviations from and adherences to the applicable standard of care.
• Assess the alleged damages and/or injury.
• Identify factors that caused or contributed to the alleged
damages and/or injuries.
• Organize, summarize, translate and interpret medical records.
• Identify tampering in the medical record.
• Identify and recommend potential defendants.
• Conduct literature search and integrate it into the case analysis.
• Identify and review relevant medical records, hospital policies and procedures, other essential documents and tangible items.
• Identify types of testifying experts needed.
• Locate and interface with expert witnesses.
• Analyze and compare expert witness reports and other work products.
• Prepare interrogatories.
• Assist in exhibit preparation.
• Prepare deposition and trial examination questions.
• Review, analyze and summarize depositions, including past testimony.
• Develop written reports for use as study tools by the attorney.
• Coordinate and attend independent medical examinations.
Be unique in legal nurse consulting
What makes this LNC unique? What makes her stand out? Is she just a duplicate copy of everyone else? Her website sounds that way. What this legal nurse consultant did was list the features of her services. “I can do this. I can do that.” Nowhere on her site does she explain how her features benefit the attorney. Attorneys want to know that you understand their problems and can describe the benefits of working with you.
Think of it this way: The attorney is far more interested in knowing how your legal nurse consulting services will solve his problem.
Design of Legal Nurse Consulting Marketing Materials
Consider these steps when designing your legal nurse consulting marketing materials:
1. Outline the problem the attorney is dealing with.
2. Describe both the current situation and the ideal situation.
3. Show how the current situation could be improved.
4. Outline how your services create the ideal situation.
5. Show how using your services will solve the problem.
Look at how this copy addresses the attorney’s problem.
You are a plaintiff medical malpractice attorney handling lots of potential claims. You don’t know which ones have merit. That person who just left your office wants an answer, and fast. She left a stack of medical records with you. You know you should attempt to go through them, but you aren’t sure what you should be looking for, and who can make sense of electronic medical records, anyway? Before you invest thousands into this case, you really need to know what this case is about. Was it just a bad outcome?
You think, “If I just had a medical professional to ask to look at this case, I’d feel much more comfortable about taking it.” You’d feel assured that you had a case worth investigating. You’d know what to tell the client when she calls to find out if you are going to take her case.
As a legal nurse consultant, I help plaintiff attorneys determine which cases have merit. I assist you in weeding out the nonmeritorious cases from those with merit.
When you give me those medical records, I can pinpoint the issue faster and at a lesser cost than having an expert witness be the first medical professional to review the case. That way you can spend your precious resources on cases with merit. And free up your desk space.
Call me today at 888-888-8888 for help with your medical malpractice cases.
Make sense? No, don’t copy this and put it on your website. Use this example as a way to stimulate your thinking about how your legal nurse consulting services help attorneys. Look at your marketing materials and your website. Are you talking about the benefits of using your services, or just reiterating the same tired list I found on page 4 of Google? Are you talking to your prospect about his problems, or just about yourself?
Pat Iyer MSN RN LNCC coaches LNCs to improve their marketing materials so they speak to their prospects instead of over their heads. Get the details at LNCAcademy.com.