The hard work of entrepreneurs is accomplished in steps. I don’t know any legal nurse consultant who was an overnight success. In fact, I would be leery of anyone who claims they started their LNC business and immediately got all the clients they could handle. That is so rare.
Hard Work of Entrepreneurs
Building an LNC business takes place one step at a time. I call it the ABCDE model. You start at A – that could be
- developing your marketing materials
- making cold calls
- asking for referrals
- creating a website
The hard work of building a business takes place over many months. It means pushing ahead in the face of rejection. It means keeping your dream while others around you tell you to give up. It means spending money when your business is not earning any.
The trouble is that you see LNCs who are at step E. They’ve gone through the steps still facing you. You have not seen their struggles. You don’t know about the weekends and nights they spent working on their businesses. You don’t see the money they have invested in improving themselves, their marketing, and their knowledge of legal nurse consulting.
All you see is the person whose hard work as an entrepreneur has led to a successful business. Opportunities are accompanied by the hard work of entrepreneurs.
“When you knock on the door of opportunity, do not be surprised that it is work who answers.” Brendon Burchard
What is the Answer?
Keep showing up each day. Keep working at each step. Take the time to appreciate the victories and to pick yourself up after the defeats. Persistence builds businesses. Are you willing to do the hard work associated with each step?
There is a reason why only 5% of the world are entrepreneurs. It is hard. It looks easier to be an employee, but the reality is that employees are always at the mercy of a boss.
The hard work of being an entrepreneur fuels us, motivates us, and drives us to succeed. A business coach helps you move up those steps faster.
Pat Iyer has been an entrepreneur since 1987. She cannot imagine another life. Contact her to set up a time to have a Make More Money call to help you move through your steps faster. Use the contact form on this page with the nurse with the piggybank.