In my prior post, I shared my thoughts about your nurse entrepreneur fears. This simple exercise from my days as a mediation trainer will help reveal your emotions and give you clues about what issues to address. Note: No worries. This is a gentle exploration of your thoughts in a non-judgmental way.
Exercise to reveal your nurse entrepreneur fears
Get out a piece of paper and fold it in half vertically. On the left side, write these statements.
- I think
- I worry that
- I deeply fear
- That would mean
- I wonder if
- I’d be delighted
Leave a bit of room to write between each question. At the top of the right side, write the subject matter that’s hanging you up. Now, take 30 seconds for each statement and complete it on the right side.
What are your nurse entrepreneur fears about starting a Facebook Page?
- I think that having a Facebook page is a good idea
- I worry about being able to enough content or my clients won’t like it
- I deeply fear having a page with 12 fans who do not comment
- That would mean no one wants to read my bad ideas
- I would be delighted to have a very active page that I love
What do you see? Take a minute to write down the emotions captured and the concerns mentioned in the exercise.
Inside the words, I see these emotions: interest, curiosity, anticipation, remorse, disappointment, fear, disgust, joy and love.
Inside the words, I see these concerns/desires:
- Being thought of as smart
- To be thought of as having good ideas
- Desire to have many followers & be popular
- Desire to belong
- Desire for community
- Desire for conversation and engagement
The most interesting information surfaces from this exercise because it gives you a glimpse at what you need and want without defensiveness. With this information you can create solutions that allow you do to the things you fear.
LNC Fears => Solutions
For someone worried about having enough content, the simple answer is to continually search for fresh content. Luckily, there are tools and teammates to help.
Pro tip: Set up Google alerts on your keywords and your long tail phrases and you’ll be updated whenever someone mentions one of them.
For someone concerned about how to run a successful Facebook page, the simple answer is to find a role model.
Pro tip: Use BuzzSumo.com, a content analysis site, to find the leaders in your field and how they use Facebook to market. Be inspired!
For someone who doesn’t know how to do the above or thinks outsourcing is better (good idea!), the simple answer is to find a virtual assistant to help you achieve these projects.
Pro tip: Look for a virtual assistant who specializes in social media who can research, create image assets and posts for you.
Gathering your Team
The nice thing about using your virtual assistant is that the work gets done and you don’t have to do it all.
Yes, that’s obvious. However, it’s worth pointing out that your Facebook page will have more engagement and grow faster (which means more prospects) when there is fresh, relevant content consistently available. Someone with the fears and concerns we surfaced in the exercise might not be consistent.
Your VA will ensure that you post regularly and reap the benefits. You no longer have to stress about finding or posting.
Tackling your fears takes the cloud of feeling overwhelmed away. You can focus on adding the expert commentary that showcases your expertise and personality. Hello new clients!
“Nothing in life is to be feared. It is only to be understood.” –Marie Curie
Dina Lynch Eisenberg Attorney authored this post. She is a Speaker turned Professional Problem-solver and Outsourcing Strategist.
Dina loves teaching solopreneurs and licensed professionals how to delegate and bring the power of outsourcing to the self-employed. Dina presents an on demand online course: Outsourcing for Nurse Entrepreneurs Made Easy. Register for this event at this link.