Are you using the power of content marketing for getting attorney clients? Attorneys have to relate to you and believe you understand medical issues. There are different ways of conveying your expertise:
Are you using any of these forms of content marketing for sharing your knowledge? If you are not, you are missing an opportunity to set yourself apart in a competitive market. If you’re trying to sell yourself online or in the real world you’re in a competitive market.
Content Marketing for Getting Attorney Clients
You need to have an advantage to set yourself apart and becoming the authority or the expert. Using your own content and your own stories is probably the first thing that needs to happen.
Content marketing is the first step toward branding yourself as an expert. I don’t mean expert witness but an expert in medical issues. Compared to the legal world, you are an expert – you understand medical records, you know how to research medical issues, you know how to talk medicine.
But this is not enough when it comes to showing attorney you are an expert. You have to set yourself apart as the expert that attorneys want to use.
How do you create the message that you are the person the attorney needs on the case? It happens in the way you share your expertise. Your content presents you as the person that they need to talk to.
Steps in Content Marketing
Always address the attorney’s situation and problems so you can present yourself and your services as the solution. Here are the steps:
1. Make sure that you know what the problems are of your marketplace.
2. Write blogs, create videos or record audios about those problems. You empathize with the problems and then you offer the solution. The solution is either you or a service you have. It’s couched in such a way as, “Here’s the solution and where are you going to get that solution? Oh by the way, I have that solution.”
3. Spread your content through social media.
Content marketing is a way for us to write, video, blog, do audios, and build special reports that always point to us as the expert without bragging about it, without being off-putting about it.
Content marketing is a far more effective way of reaching attorneys than messages that say, “Hire me! Hire me! Hire me! This is what I can do. Hire me! Hire me! Hire me!” When you use content marketing for getting attorney clients, you build a solid foundation for your business.