The top social media channels for businesses are Facebook, Twitter, LinkedIn and YouTube. In this post I share tips about the first 3. I will save tips about YouTube for another post.
If you want to reach younger attorneys, you should be on Instagram and Snapchat.
Facebook as one of the big Social Media Platforms
Facebook is by far the biggest with 1.3 billion daily active users or 72% of adult Internet users. Actually 73% of Facebook users say they use Facebook for professional purposes. I know the attorneys I worked with share information, pictures and triumphs on Facebook.
They’re on Facebook in the evening seeing what’s going on with their friends. If they’re an attorney and you’re putting an ad up that appeals to attorneys even though they might not be on there for professional purposes at the time, that’s still their profession and they will still take notice.
Friend your clients.
Facebook definitely has the most engaged user base with people logging on and off several times a day. Advertising on Facebook is actually relatively cheap right now and for something like $150 you can reach somewhere in the range of at least 5,000 people, which is pretty amazing.
Only 23% of adult Internet users are on Twitter. That’s still 313 million monthly active users. I use Twitter to create tweets that promote my blogs and drive traffic to my website. Consumption of content and reading on Twitter is steadily increasing, but I would definitely say if you were going to focus on something I would probably start with Facebook.
Legal nurse consultants work in the B to B or business-to-business world. In fact 46% of adults who are online who have graduated from college are using LinkedIn. LinkedIn is a great place to not only be for business, but you can also stay connected to contacts and colleagues, especially clients and find new clients on LinkedIn.
There’s a whole strategy behind using LinkedIn to ask people who are your First Level connections to introduce you to, for an example an attorney that you are attempting to reach. You can get better visibility with LinkedIn by sharing blog posts on the timeline or sharing them in LinkedIn Article.
You can be active in LinkedIn groups in making comments and offering information or sharing opinions about questions that are raised. They are all ways that people on LinkedIn can get to know you better. LinkedIn is a great place to find attorneys and experts.
Note now that Microsoft has bought LinkedIn, you’ll see changes and restrictions on the features you could access for free.
I have a LinkedIn marketing group I run called “Legal Nurse Consultant Marketing” you can join that group. I’m the moderator of that and it’s a great way to ask questions or share information about your perspective as a legal nurse consultant.
Although there are lots of social media platforms legal nurse consultants can use. These three are important for us to use.
Get lots more tips by listening to Laura Kamrath discuss social media platforms for LNCs. Listen here.