When you think of branding, what comes to mind?
Logos? Colors? That’s what most people think of, so you’re not alone, but there is so much more to branding for legal nurse consultants branding than the colors on your website and your logo—although both of those things are important, of course.
Here’s how Entrepreneur Magazine defines it:
Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers.
And here’s what BusinessDictionary.com has to say:
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
It’s clear that while your logo and colors are important, there are other factors to consider as well, the most important of which is your (USP) unique selling proposition.
The key is to merge all the elements of your brand into one stunning, unforgettable website:
- Logo and colors
- Your USP (read further for help with that)
- Your tagline
You can choose to work with a branding expert who will guide you through the process, or you can choose the do it yourself approach. No matter which method you choose, though, it pays to put in some work first, so you can have a better idea of what you’re trying to accomplish.
Beautiful branding for legal nurse consultants is all about you
When it comes right down to it, your brand is you. Although some legal nurse consulting companies have grown beyond being a one person business, the vast majority of LNCs are solo practitioners.
It’s your personality that shines through; it’s your experiences that drive your business direction; it’s your life story that led you to where you are right now. And that means that your website should feature you and your brand front and center.
Your “About” page is a great place to start. Share your personal story here. Let your potential clients know:
- Who you work with and why you chose that market
- The personal experiences that drove your decision to become a legal nurse consultant niche
- Your successes—and why you’re a great legal nurse consultant
As one of the most important pages on your website, it’s critical that this page gives your readers a sense of who you are, so she will instantly know if you’re someone she wants to work with.
Beyond your about page, though, your personality should shine through in every:
- Blog post
- Sales page
- Image choice
You will also want to put some thought into your headshots. Professional photos are a must-have for any legal nurse consultant who wants to uplevel the business, so start planning now how you want those to look. Will you hire a stylist or do your own hair and makeup? What image do you want to present? And most important of all, what is most comfortable for you?
In short, be you. Don’t make the mistake of trying to sound or look corporate, unless that’s who you really are, and don’t try to be chatty and personable if that’s not your true personality. Just be yourself, and the right clients will automatically be attracted to you.
Need help with your branding? Not sure what to do next? Discover more about branding with our online training presented by Jena Rodriquez: Discover, Define and Deliver a Brand that Shines.