Social media best practices aren’t always common knowledge. Standing apart from the crowd on social media is important, if you want to become known and successful. You know that the key to getting more attorneys to hire you is whether you are known, liked, and trusted.
Social media is the key to getting you there faster. But first, you need to know what to do. Thankfully, you don’t have to reinvent the wheel. You can get started today to ensure that you stand apart from the crowd and get attention.
8 Social Media Best Practices
These best practices will help you stand out from the crowd, no matter what type of social media you’re using. If you do nothing more than these 8 things, you are more likely to stand out of the crowd. But, keep in mind that these practices are just the tip of the iceberg when it comes to what you can do to maintain your edge.
One of the biggest problems with social media is that many users treat it as a one-size fits all type of system. In reality, you need to get to know attorneys on a more personal level to make an impact. Some ways that you can do that are to send them direct messages (or private messages depending on the platform). Ask questions and take the time to send them a personalized message that shows that you bothered reading their profile and that you really want to get to know them as much as you want them to know you.
Avoid Too Much Automation
While automation can save a lot of time, it’s very important that you identify what should be done on a personal level and what should include automation. You need to truly spend time interacting personally and connecting authentically with your audience. Don’t be afraid to show your passion for legal nurse consulting. Remember, even if there is a lot of competition in your niche, no one else can be you, but you.
Provide Excellent Customer Care
Once you open social media accounts for your business, there may be times when you are asked to provide a little customer care. If you focus on putting your customers first, you’ll be able to redirect the customer to the appropriate place for support or take care of the situation in a way that reflects your commitment to your customers. When you can do this in front of others, you have the potential of winning over more customers or clients.
Keep Branding Consistent
Another social media best practice is to focus on the meaning of your brand – the promise you make to your customers. Your brand embodies the qualities, characteristics, values, and ideas that are representative of your business. Your brand is your business image, the message you project through words, logos, photos, video, audio, and more.
Keep your branding consistent in all of your business endeavors. This is exceptionally important for all of your social media channels and profiles. When potential and existing customers see the same branding repeatedly, it helps them to remember you, what you stand for, what you believe in, what your “promise” looks like (your logo), and what they can expect from you. But most of all, consistency encourages people to trust you.
A wonderful way to boost the “know, like, trust” component of your social media presence and show your appreciation is to highlight testimonials you receive from attorneys. When someone says something nice about their experience with you, ask them if you can quote them on it. When they say yes, share their words with social followers and connections. Be sure to thank them for “making your day” or “making you smile.”
One of the best ways to highlight your trustworthiness is to “go live.” It is easier now than ever. You have seen webinars, YouTube.com, Facebook Live and more. When you interact in real-time, people can easily see who you are and learn from you. Since you won’t have a script or be able to edit anything before your live audience sees it, “going live” helps you to build trust. You’ll just be who you are and it will give your audience an opportunity to see how you think on your feet.
Focus On the Target
Get to know your target audience well. In particular, you should know what problems they face, their gender, lifestyle, occupation, etc. Talk to each person as an individual, not the group as a whole. Create a persona and talk with the “person” who is your ideal customer or client. This will work far better than trying to appeal to everyone. This is another key social media best practice.
Work Your Profile
Each social media network has profile area that is slightly different from the others. While you don’t want your profile to be copied verbatim on each network, it should be consistent with your branding and provide helpful information, including links when possible. Your profiles provide a way for your audience to get to know you and your business. Use all the space you’re allowed on each network to stand out.
These 8 social media best practices work on all social media networks.
Get more tips about using social media by listening to the podcast by Sandy Lawrence at Legal Nurse Podcast.