It is planting season in the Northeast U.S. Do you need more clients? Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.
- He prepared the ground following last year’s harvest.
- He planted seeds in the spring. This is planting time!
- He watered and fertilized and protected his fragile crops from pests and drought and poor weather.
- And finally, after months of work, he enjoys the results.
Your legal nurse consulting business works the same way, and if you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too.
Preparing the Ground when You Need More Clients
Developing your brand is like preparing the soil. This is your brand, your voice, your very presence as a legal nurse consultant. If you’re just starting out—like that farmer as he prepares the earth—you’ll spend your time simply becoming known.
Hang out with other legal nurse consultants. Join LinkedIn groups where your ideal clients spend their time. Build a website and start your mailing list. This is the preparation work that will form the foundation of a solid business in the future.
Planting the Seeds
Your seeds are your website content and services. With each blog post you write, every email you send, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly.
In fact, you’ll likely find that blog posts you wrote years ago will continue to help you when you need more clients. They will bring in new clients year after year, with no further help from you.
If you need assistance getting a blog started, check out our on demand course.
When you think about it that way, it’s easy to see that planting seeds is a critical part of every business.
Nurturing Your Crop
Wouldn’t it be nice if you could just “set it and forget it”? Unfortunately, that style of business rarely works.
Instead, you must spend time nurturing.
- Stay in touch with your email list
- Update old blog posts with new ideas
- Study your stats to improve your traffic and conversions
- Improve your services
It doesn’t take much effort to update your blog posts or tweak your products, and the rewards can be fantastic.
Of course, being a farmer is a long-term investment. The work you do today may not pay off for weeks or months to come. But with a strong history of consistent “farming” in your business, you’ll soon see that those long-term rewards are paying off consistently as well. You’ll be using an effective system when you need more clients.
Get even more tips on how to get more clients by ordering a copy of my new 2017 book: How to Get More Clients: Marketing Tips for Legal Nurse Consultants. Order it here.