If you don’t have an LNC website, you won’t be found. You are invisible to the attorneys who want to check you out before picking up the phone to contact you about a case. I strongly recommend a WordPress website because of the way it gives you design, plug in and theme options.
Your Home Page
Introducing Yourself
You know the importance of first impressions. Think of your home page as a map, or guide, to the rest of your site. Also view it as an invitation to explore further. Attorney visitors will immediately form impressions about you and your LNC business.
Your Face
Some people like to put pictures of themselves on their home pages. It often helps people when they can see you, so this is a good idea.
If you feel self-conscious, you can do something about that. You can either hire stylists for appropriate clothing, hair, and makeup.
The above advice isn’t only for women. Men may not want an “extreme” makeover, but appearance improvement for professional reasons is never a bad idea.
I strongly recommend you put your photo on your “About Me” page. Attorneys want to see who they’d be working with.
Avoid Overcrowding on Your LNC Website
People should be able to take in the essence of your LNC website easily. Don’t try to say everything about your business on the home page. That’s what menus are for. Your menu should be easy to find.
The menu can be on the left-hand side, the top, or the bottom of your home page. This listing allows people to get a good idea about whether they’re interested in exploring further.
Your site should be easy to navigate. One of the things people find most annoying is links that don’t work or that take the visitor to the wrong place. You don’t want that to happen. There are plug Ins * that check for broken links.
Have a Welcome Message
Whatever else you have on your home page, a welcome message is important. This should be brief and friendly. Your words will influence the visitor’s impression of you.
Encourage the visitor to email or call with any questions. Your contact information should be on every page and should be easy to find.
Highlight Special Offers, But Don’t Oversell
I also recommend that you have a special offer for the visitor, an ebook, free consultation, etc., make the information about it prominent. If people who sign up for the offer will end up on your mailing list, make that clear.
Avoid any language that suggests a hard sell. People are getting more and more resistant to this—with good reason. Read everything you put on your LNC website to make sure it sounds like an invitation, not an oversell. Attorneys will be more likely to want to know more about what you offer—and that’s what your website is for.