Do You Know How to Shape Your LNC Entrepreneur Vision? Expand it.
The examples in this post focus specifically on developing a legal nurse consulting practice. This is one of the subjects LNCs most want to discuss with me.
Learn All You Can About Becoming an LNC Entrepreneur
Read. For many, learning begins with reading, and it will benefit you to read about running a successful LNC business and about marketing. Avoid a hit-or-miss approach. If you read everything you see, you could end up feeling overwhelmed.
Books by other LNCs most immediately help you to shape your vision into a practical plan, so look for those. Check out my series on creating a successful LNC practice. Also, browse with discernment on an online book site. Note the book’s rating; read some reviews; ask if this book sparks ideas for you.
Browse the internet. Look at the web sites of other LNCs. What do they offer? What are their specializations? Take notes. How do they market themselves on their sites?
If you like the site, and it provides free downloads or opt-ins, get them. Don’t copy them, but do read them to get ideas for what you could offer. This is a great way to grow as an entrepreneur.
Also, go to the sites of attorneys you’d like to target. Pay special attention to how they present themselves. This way, you can get to know a lot about them even before you call or meet them. You will know their specialization and also get some ideas about their success levels.
Meet Your Peers, Potential Colleagues, and Possible Clients
If your area has an AALNC chapter, see about attending chapter meetings.
Look for online groups related to your profession. You may learn a lot from the conversations that take place online, make contacts, and have a venue where you can ask questions.
Tell people what you do. Always have business cards handy. Prepare a 30-second speech (often known as the elevator speech). Be ready to deliver it in a way that makes what you do easy to remember and understand.
I go into detail and give you plenty of examples about elevator speeches in the new book I am writing: Networking for LNCs: Fast and Easy Ways to Get Business. Watch for upcoming announcements when it is ready to order.
Stay Away from One-Track Thinking. Many new LNCs have a narrow perspective about what people in their field. Some are attracted to the idea of testifying and being an expert witness. For other LNCs, I’ve found, the idea of being publicly exposed may frighten them away from adopting this aspect of their profession.
Go back to the list you compiled when you explored other LNCs’ sites. You’ll see that you have many options. For example, you can work as a behind-the-scenes consultant for attorneys. You can provide an analysis of medical records and medical issues. Work in the area of patient advocacy. Many LNCs who come from a clinical background find this to be a natural evolution from their original commitment to patient care.
This might mean addressing issues like workers’ compensation, Medicare, and Medicaid. The laws are constantly changing in these areas. An LNC can help attorneys make the best of the legislation.
If you do not want to work as an expert witness, you can become skilled at finding and providing them. Attorneys highly value this service. You can get certified in and work as a life care planner, which is quite valuable to attorneys.
Many possibilities are available to you, and the field is always growing larger. Consider a wide range initially until you’ve found your most interesting and lucrative specialties. Focus on them, and you’ll find that networking and marketing become easier and more enjoyable. Read more about becoming an LNC entrepreneur here.
Set up a time to talk with me about how to grow your LNC business. Click on this link to request a call: http://LNC.tips/gethelp – we’ll see if coaching is the solution you need to move forward in 2020. How long will you tolerate not getting ahead in your business?
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs to obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Biz Edu at www.legalnursebusiness.com/bizedu. Watch videos, listen to podcasts, read blogs, watch online courses and training and more.