LNC networking is SO important in building a strong foundation for your business. Most LNC businesses must have a networking plan. Networking is an essential tool to build relationships in your local area to get your name out and to become known in your community.
Here are some of the benefits of LNC networking:
Increasing your business is a goal when you are doing LNC networking. Business leads captured through networking are higher quality leads that you can turn into clients.
LNC Networking Opens Many Doors
When networking, you are setting yourself up for opportunities that you otherwise would not have: partnerships, joint ventures, speaking engagements, increased sales and leads that open the door for you.
Keep yourself focused on the opportunities that make sense for your LNC business and your goals.
Increased Business Contacts
The cliche “It’s not what you know; it’s who you know” is still a valid point. Connecting with people allows you to build your resources. It is not just meeting a person or company to network; all of the people that individual or company knows can be beneficial.
Having a group of people you know you can connect with is always important to cultivate relationships for your business. Get involved with the local chapter of AALNC if there is one, or join a virtual one.
If you are at a networking event, take advantage of the wealth of knowledge in the room and what it means for your business. Learn from them.
When you network, you put the face with the name. Attend several events, and soon you will be perceived as an expert in your field, which builds your reputation and trust value.
Make sure that you are clear about what you do and who you serve; otherwise, you can find yourself around a lot of people who do not fit your business profile.
Being a part of like-minded, positive people boosts your energy. Surrounding yourself with positive people is vital to growing as a business owner.
There is nothing like doing something outside of your comfort zone! Attending networking events becomes easier and more comfortable to grow your confidence. Remember, they are there to build their network just like you.
Friendships are an incredible perk of networking. You meet other business owners with the same interests and beliefs; a friendship may form. Forming bonds can lead to big things for each of you. I’ve developed great friends within National Speakers Association, both local and the national organization. Being an entrepreneur can get lonely. Thanks to Zoom, we can virtually connect with others also.
Easy Ways to Network Locally
Not sure how to begin? Here are some ways you can network:
Get Out There
There is no way around this: you must go out into your community. If there is a local Chamber of Commerce, find out how you can become a member. Typically they host monthly events for the business owners in the community to meet and connect.
Keep in mind that you should be considerate when meeting someone for the first time. You want to let them share about themselves and their businesses. Coming on strong and dominating a conversation will not serve you well. Be respectful.
Also, note that it does not need to be a business relationship when you network. Anyone has the potential to spread the word about you.
Get a Second Look
When you meet someone at an event that you feel aligns with you and your business, invite them to coffee. This allows you to get to know them and their business better.
It is important to remember at networking events that people are looking for business opportunities. Don’t become known as the person who always seeks something without giving back. Offer to help when you can so your network doesn’t feel like you are using them – show you also contribute.
Use Your Existing Network
Review your current contacts. Do they have a network of connections that could benefit from what you do? You can reach out and ask them for an introduction to anyone that would be a good fit for each of you.
Maintain Your Relationships
Many people drop the ball on this. You should be checking in and nurturing your network community regularly.
Remember that LNC Networking is a tool to build your business. Be careful about who you make connections with – if it is a poor fit for your business mission and goals, you need to distance yourself from anyone who can negatively affect your reputation. Give more than what you get at networking events.
I’m writing a book just for LNCs on networking. Watch for an announcement soon so you can pre-order the book.
Set up a time to talk with me about how to grow your LNC business. Click on this link to request a call: http://LNC.tips/gethelp – we’ll see if coaching is the solution you need to move forward in 2020. If not now, when?
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs to obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Biz Edu at www.legalnursebusiness.com/bizedu. Watch videos, listen to podcasts, read blogs, watch online courses and training and more.