Your Corporate Website: The Cybor Face of Building Client Relationships
Your website builds client relationships: when you understand how important it is, you can make better decisions about how your website portrays you. An a legal nurse consultant, you take direct responsibility for many aspects of your business. This also means that you know the necessity to delegate specific responsibilities to those who have expertise in these areas.
You would not attempt to do your business taxes without some guidance from a CPA. Your legal nurse consulting web site is an aspect of your business to which you need to pay close attention.
Many prospective clients get their first view of your LNC business online. They’re searching for a product or service, see a listing for your company, and click on the link. What happens next can determine whether you gain a client or prospect or someone who immediately clicks out and goes on to click the link of one of your competitors.
Visit your web site at least once a month and do your best to see it with the eyes of someone who’s viewing it for the first time. After all, your website builds client relationships.
Is It Visually Appealing?
- What’s your immediate impression?
- Does it look inviting?
- Will it make you want to explore further?
- Does it appear to be professionally designed?
Does It Provide Easy-to-Find Information?
- Can you glance at your site’s home page and know immediately what services your company provides?
- Does the page feature your mission statement is succinct, direct language?
- Does the home page (and all other pages) have a navigation bar that shows the visitor how to find information on specific aspects of your LNC company?
- Is the contact information (phone number, address, email address) clearly shown on each page?
Does It Offer a Way to Persuade Your Visitor to Provide Contact Information?
This is vital. Even if the visitor doesn’t decide to pick up the phone or send an email message, you can still benefit from his or her visit.
Some businesses, for example, in exchange for the visitor’s email address, offer ebooks, white papers, checklists, videos, and other free irresistible free opt-in offers. This is an excellent way to build an email list. I don’t see many LNC websites that offer this in a well designed and thought out way. They are missing the boat by not doing so.
Does It Look Friendly?
This may be one of the most important factors in your web site’s qualities. To turn the attorney visitor into someone who contacts you, you need a web site that projects a quality of approachability. This is less difficult to convey than you might think.
- Having a photo of the CEO/president is one excellent way to project a friendly quality.
- Have testimonials strategically placed on the home page and throughout all the pages of the site.
Study Your Competition
Now that you’re thoroughly familiar with your legal nurse consulting company’s web site, visit those of your competitors. This tour may leave you very happy with your site, but if this is the case, don’t become complacent. Look for details or design features that you believe would make your web site even more appealing.
Be vigilant. It’s never been more important to have a dynamic, vibrant web site that appears welcoming and inviting. First appearances count everywhere, but they assume special importance in the legal world.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Biz Edu at www.legalnursebusiness.com/bizedu. Watch videos, listen to podcasts, read blogs, watch online courses and training and more.