LNC LinkedIn Best Practices: With so much of networking going on now online, taking advantage of the power of LinkedIn is more important than ever. Basic etiquette prevents you from alienating potential connections. This social media platform is ideal for LNC professionals. After all, LinkedIn’s mission is connecting business professionals.
One way of making the most of your LinkedIn experience is how you conduct your communications in the community.
Do be Prompt
The nature of this platform is focused on business professionals communicating with other professionals. It requires more timely follow up by responding to their comments, invitations, and requests in a timely manner. Being prompt with your responses as an LNC professional courtesy.
Don’t Invite People to LinkedIn Using Their App
Setting up your LinkedIn account has an option to invite people that are in your email contact list. Don’t do that… yet. There is a better way to do it: set up your profile fully before you invite people to connect with you. Invite only the connections that are relevant to your LNC business. That means that your family and friends will not be added to your LinkedIn Connections.
Do Customize All Automated Messages
Don’t use automated messaging for connecting with people. While doing a bulk request for new connections is quicker, that will not help you in the long run.
Another area to avoid is using the automated, default wording for messages, invites, and requests. Create a special message for each person. You will stand out more by using this tip.
Don’t be a Pest
If someone does not accept your connection request the first or second time, don’t pursue that person. It may simply mean that you two are not a good fit.
Do not begin to send messages to people before you get to know each other better. Do not push your offers on someone if you have not established a professional relationship with them. No one likes or wants that. Provide useful information without being annoying.
Do Connect to Engage – Not to Sell
Connect with people for the sake of building a relationship that you can engage with. If you choose to connect with someone for the sake of selling to them you are in the wrong place. The sales will come when you are in a professional relationship with them.
Do Stay Active and Consistent
LNC professionals should be active on LinkedIn because LinkedIn rewards participation. How do you do this?
For starters, your status should be updated three times a week. LinkedIn is also a social platform, that requires your engagement. You can participate in groups simply by being visible within the group with fellow members and commenting on their posts and articles.
You should be sharing blog posts and articles on a regular basis. The more active you are, the more people will find and seek you.
Don’t let your hard work of setting up LinkedIn efficiently and building a rapport with people dwindle away by not being ‘seen’. It can feel like you have to start all over again when you do ‘show up.
Get to know and nurture your audience. Soon, you will be able to grow your LNC network in the most professional way. Plus you will be in a better position to make your relevant offers when the time is right.
Your online networking needs a boost. Check out the free masterclass called Online Networking for LNCs Today. Get the replay at this link.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Biz Edu at www.legalnursebusiness.com/bizedu. Watch videos, listen to podcasts, read blogs, watch online courses and training and more.