Social media for the LNC is not the same as most business entrepreneurs. With social distancing, we are now relaying on online networking to meet people. Our world has forever changed. Now more than ever we have to evaluate how we can build a strong foundation for networking online.
Social media will become vital to your networking strategy. It affords you the unique opportunity to reach and market to more people than ever.
Here are common myths about social media networking.
Myth #1: You must use every single social media platform
Want to get burned out fast? I didn’t think so.
Not every social media platform will work for you. For instance, where will your ideal clients be? If they cannot be found on Pinterest or Instagram, why would you tackle those platforms? If your ideal attorney clients cannot be found there, why would you put time and effort trying to attract them there, only to reach a dead-end?
Instead, focus on using LinkedIn. As a professional LNC, it makes sense for you because out of all the other social media platforms, this is geared for the ‘professionals’.
Facebook could be a potential consideration, as long as you are very clear to the viewer of who you are and what you do. Find groups that you can help you find your potential client. Interact socially, but do not be salesy.
Make sure your profiles are up to date, including your headshot. No one wants to see a ten-year-younger version of you, only to meet you online and find an entirely older person.
Myth #2: Aim for every post to go viral
While it is fun when a post goes viral, these types of posts are meant to be entertaining or thought-provoking in some way. Can you remember what company sponsored them? I can’t either, so while going viral can be fun, you will not likely gain contacts and create your revenue stream.
Yes, if you are in your teens or twenties and have the label of influencer, you can easily get viral posts. But that is not the reality for our tiny field of legal nurse consulting.
Provide value in your posts mixed with a little bit of your personality. Your ideal client wants to connect with you and learn more about the value you provide.
Myth #3: Having a large number of followers will increase your profits
Sure, it feels good when you have tons of followers but are they interacting with you? Are they seeking what you have to offer? Do they ever ‘like’ or ‘share’ a post? If not, they are not likely to hire you because it is not the right fit.
Evaluate your posts. Are they boring? Could that be why no one responds to them? Be more creative and pay attention to interaction. Perhaps you need to re-evaluate your ideal client. Read what they post and see what interaction they receive. Do not copy them; be inspired by them.
Who are they following? Who follows them? Remember, you should drill down on your target audience and fine-tune from there.
Social Media is ‘social’, so make sure that you are paying attention to comments, reactions and posts. Respond to them. Be where they hang out. Engage! Present yourself as you would want your ideal client to see you.
- Is your LinkedIn profile serving you well?
- Are you getting connection requests every day?
- Are you seeking the ideal clients you want through LinkedIn?
If you know you could be taking better advantage of LinkedIn, grab this LinkedIn Planner for LNCs and follow the easy step by step process of enhancing your LinkedIn account.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Biz Edu at www.legalnursebusiness.com/bizedu. Watch videos, listen to podcasts, read blogs, watch online courses and training and more.