Writing your LNC book can benefit your business in several ways. While the thought of writing your book seems overwhelming before you decide you don’t want to write, consider these ways your book can benefit you and your business.
Writing Your LNC Book to Attract More Clients
Very few LNCs write books. Becoming an author of a topic that helps attorneys immediately sets you apart. Attorneys respect authors, which can lead to more cases as a consultant or expert witness, more social media followers and paying clients. It all starts with that blank page you filled with possibilities for you and your future clients!
Expand Your Expertise
As an author, you are perceived as an expert in your field. But the value goes deeper than that. In the process of researching, expanding your knowledge, and breaking it down into information you can share with your readers by writing your book, you have become an expert in your field.
Increased Opportunities for Exposure
Exposure shows up in a variety of ways. You have the opportunity to tell your story to a wider audience through:
- Virtual Book Launch Parties
- Podcast Interviews
- Your Social Media Platforms
This is only the beginning. Once the initial launch happens, you may choose to continue booking opportunities to talk about your book. A book allows you to reach a larger audience.
Writing your LNC book has all of these benefits and more. Let the thought of these benefits motivate you to write your book.
Watch what LNC Susan Haibeck had to say about the course, which helped her write her best selling book!
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs to obtain more clients, make more money, and achieve their business goals and dreams.