I stared at boxes of printed newsletters and questioned my commitment to printed newsletters. Was this worth the expense? Should I digitally send an LNC email newsletter instead? And if so, how often?
If you’ve wondered if you send a newsletter to your clients, whether printed or digital, let me first state that every time I sent a newsletter, I got business. Even if the articles in the newsletter had nothing to do with the attorney’s cases. he or she remembered me and kept me top of mind.
In this blog and the video below, I’ll share with you why I switched from a printed to a digital newsletter and how often you should send an LNC email newsletter.
Newsletters and blogs are essential forms of communication with your attorney clients. Businesses operate with the assumption that those who buy from you or contract your LNC services are busy people. Many organizations and priorities are competing for people’s attention.
In addition to the challenge of digital competition, life is full of distractions. With the constant news of crises, you have to make more effort than ever before to remind people of your existence. At the same time, you need to do so in a way that’s neither intrusive nor annoying.
Op-in newsletters and blogs present an elegant and, if you produce them well, are engaging way to capture and retain your readers’ interests.
My Perspective on the Difference Between Newsletters and Blogs
To be relevant, you need to post on your blog one to seven times a week. Whatever frequency you choose, be as consistent as possible.
Personally, I would think twice before committing to a daily blog. A team of writers would make this easy. Most solo entrepreneurs would find it a huge commitment.
Blog posts traditionally run 500 to 800 words in length. Google prefers also that you occasionally write even longer blog posts. Overall, they will provide bite-sized chunks of information.
On the other hand, newsletters are typically less frequent than blog publication and can be lengthier. How you send your newsletter is a crucial factor in how often you send It.
Let me explain. When I ran my legal nurse consulting company, I created quarterly newsletters – at first. I wrote the content, got them laid out, printed and mailed. Yes, they were printed.
In the video below, I share the pros and cons of sending printed newsletters and what I recommend to LNCs to do now.