A social media plan provides consistent content and engagement for your business. What’s more important than Google when it comes to driving traffic to your LNC website?
If you said social media, you’re absolutely right.
With billions of loyal users, sites like Facebook, Pinterest, Twitter, and Instagram are now responsible for more website traffic, according to a study by Shareaholic.
Clearly, social media is an essential marketing method. Have you tried to put the power of social media to work for your LNC business and not seen the results you wanted? Without a plan, it’s easy to flounder and not achieve anything.
A Great LNC Social Media Plan Incorporates:
- Timely content you create (your blog, videos, podcasts, etc)
- Archived content that still has value to your attorney visitors (and you)
- Other people’s content
- Inspirational messages and quotes
- Funny memes and images
- Personal stories
The best social media plan offers a cohesive mixture of all of the above to tell a story and lead followers along a natural path.
Social Media Plan to Automate & Systematize
As with all things in business, the less work you have to put into it, the bigger your ROI (return on investment) will be.
Much of the work of a social media posting plan can be done by a trusted virtual assistant. Some of it though can be easily automated as well. There are many, many tools available to you to pre-schedule posts across a variety of social platforms. My favorite is Missing Lettr.
Nearly every app offers both free and paid options, or at the very least has a free trial. Sign up for several to test them out, and see which one meets your business needs best.
One way that content is organized on social media is with hashtags. Whether you’re posting to Instagram, Facebook, Twitter, or other platforms, including hashtags will help new followers find your content. You can think of them as the index of social media.
Including hashtags in your posts is easy. Simply find the hashtags you want to use, and add them at the end of each post with the hashtag symbol, like this: #business #socialmedia #virtualassistant.
Keep in mind that on most platforms, it’s a good idea to include no more than two or three hashtags. On Twitter especially, hashtags can eat up your allotted 280 characters.
Aside from the most common hashtags, you might also consider creating your own unique hashtag, such as #LNC.
Events & Promotions
Time-sensitive events and sales are the cornerstones of your social posting.
Ideally, you’ll want to plan these posts well in advance, so you have time to:
- Create graphics
- Research hashtags
- Plan related content (blog posts, podcasts, etc)
Create a monthly theme based on events and promotions, then tie all your social media posts into that single theme. This will help with branding, but more importantly, it will ensure you always know exactly what to write about, what videos to record, and what content to share.
One thing it’s critical to remember – no one sees every post.
That means you will need to share the same piece of content several times—and across multiple networks—to get the best results.
Images are vital for social media as well. Nothing catches the eye quite like a beautiful, “pinnable” image. Better still, pull a short quote from your article or post and use a tool such as Picmonkey or Canva to add the words to your image, and you’ll see much better engagement.
Other Things You Can Post
We all need a little daily inspiration, and social media is a great place to find and share in the form of stunning images, powerful quotes, and inspirational messages.
While this can and should be scheduled to fit with your theme, you can also share these “on the fly” as you see them. A good social post plan incorporates both scheduled items as well as things that speak to you at the moment and deserve a share.
In summary, every LNC business owner can benefit from utilizing social media. The main takeaway should be creating your social media plan strategically with consistent, quality content.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app,Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.