Before you create your marketing plan, ensure that your brand identity is the image you wish your LNC business portrays to your clients. They should know precisely what you do and how you bring value to the legal field. In addition, your brand identity should be consistent throughout your online platforms.
Consistency is vital because it provides name recognition. If attorneys see your logo and/or your brand colors online, they will recognize you and begin to build trust.
Create Your Marketing Plan After You’ve Created an Online Presence
Your LNC business website is often the first element a potential client will see, and most people will make a 10-second decision whether or not to explore further than the home page. Your LNC website should strongly represent who you are and what you do on that home page so your potential clients will explore further or contact you.
The brand colors, fonts, and logo on your LNC website are vitally important and should reflect who you are. For example, if your message is sobering and you handle critical problems (what legal problems are not serious?), using whimsical fonts and cutesy graphics doesn’t meld with the serious issues your company handles.
Your Social Media Platforms
Not everyone in your target audience will use the same social media platform. The reasons vary widely, so you should post across multiple platforms to reach more of your audience.
However, if your name, colors, and logo are different on all these platforms, you may lose or confuse them. That’s why if you change your branding for Facebook and Twitter, your audience may not think yours is the same company because the profiles look different. Or, if they receive an email or newsletter that looks different than the social media profile, they may also be cautious. Consistency brings recognition and helps build trust between you and your clients.
Printed marketing pieces should all have the same colors, fonts, and logos as your website and social media platforms. Just one more way to show your professionalism and attention to detail, and your clients will notice.
Your Email Marketing Campaigns
Contrary to popular belief, email marketing is still one of the best ways to stay in touch with clients and keep your company name in their memory. The key is to be relevant to your messages and offer valuable and engaging content. On top of these, create a template that incorporates your brand colors, fonts, and logo. Don’t miss a chance to build that trust between you and your audience.
In conclusion, remember that brand awareness goes a long way in growing and maintaining your business. Your goal should be recognized everywhere online your potential clients can see.
The right email can make your business. The wrong one can break it. Do you know how to get your emails past the spam filters, anti-virus filters, and land in your recipient’s inbox?
My book, Powerful Emails: How to Capture Your Client’s Attention, will give you the opportunity to make your emails stand out and reach your clients and prospects.
In this book, you’ll learn
- How to determine what kinds of headlines make you want to open an email and what kinds trigger your delete button finger
- How to apply this analysis to opening sentences and email text
- Why carelessness in your personal emails can seep into how you compose a business email
- Why poor punctuation, grammar, and spelling can turn off your target – with many examples of how to do it right
- Words that draw in your readers and words that urn them off
- How to design a sales email for maximum positive impact
Order at this link: http://patiyer.com/books
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, ExpertEdu at www.legalnursebusiness.com/bizedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.