To market yourself better as an LNC Professional, you need to hire a professional photographer. 
Do you have selfies on your LNC website, social media, and business cards? If so, it’s time to upgrade to professional portraits.
Hiring a photographer may be expensive, but consider it a business investment. First, your brand image will improve. When you hire experts to do what they do, it saves you money in the long run, and the job gets done faster. Let your photographer worry about producing photos while you continue marketing your business to gain more clients.
Market Yourself Better
While using selfies can get your website up quickly, professional photos show you are willing to invest in your business. Your image is no longer one of someone cutting corners in their business to a higher rate. Instead, a professional-looking LNC locks in more opportunities and is a sought-after professional.
Are You Stuck in the ’90s?
Do you look the same today as you do in that 10-year-old photo? Even if you look like a supermodel in your old photo, you look 100% different today. The hair, the makeup, weight gain/loss, glasses, or contacts. The list of differences goes on, and everyone changes their appearance over time. Embrace who you are, be proud of your business and hire a professional photographer to create gorgeous images that will boost your image in your followers’ eyes and boost your self-confidence.
Will you be Recognized at Events?
Will people recognize you at conventions, speeches, or simple meetups? Social media and our websites generally serve as our first introductions to new followers and prospective clients. But, when you meet people in person, do you want their first response to be, “Wow, you look so different in person”?
Have you ever seen a professional photo that looks vastly different than the person you see on stage or in a meeting? When you meet someone for the first time, and their appearance looks nothing like their profile photos, where does your mind go? You certainly want to establish trust, so be proud of who you are and how you carry yourself.
Market Yourself Better Summary
If you’re worried about booking a photoshoot and possibly forgetting something important, make a list of what you need to have a great photo session. Ask the photographer if they have a checklist or guide when booking your photoshoot. Don’t forget to plan your wardrobe and accessories. Get some guidance first from the photographer in terms of colors they’d recommend.
If your business images are older than two years, it’s time to update those photos, especially headshots on your website, social media, and printed marketing materials. Your business image should be consistent across all these platforms. Hiring a professional photographer to create that business image is money well invested.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
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