Relationship marketing in your LNC marketing plan is vital to growing your LNC business. If you have a tight marketing budget, you can still create a strategy to be visible online. With a website and social media accounts, you have what you need to grow your business.
People hire those who they know, like, and trust. Your potential attorney clients want to know that you are qualified for what they need. Having testimonials on your website and social media are a couple of ways you can share what other clients have to say about working with you.
Along with testimonials, people want a relationship with you to get a feel about who you are and how well you can fit into their business.
Relationship Marketing Provides
It’s easier than ever, to be visible online. A simple website and/or social media activity is all you need.
Part of being visible could include writing blog posts. Use social media to direct people to your website to read your blog posts. Be active on social media consistently and interact with people to start building a relationship authentically.
Do you share your knowledge with your audience, or do you save that only for paying clients? Sharing your knowledge, practical experience, and even case studies for free will position you as a knowledgeable authority figure. Plus you can stand out as an expert in your field who cares about helping others. For example, platforms such as social media, podcasts, and YouTube videos, are all ways to both increase your authority rank and your visibility.
An Outstanding Reputation
Can you see how visibility and authority build on each other and lead to an outstanding LNC reputation? As you interact with people and become an authority figure, your audience will naturally form an opinion about you. If you over-deliver and communicate with your audience, your reputation will continue to shine. A stellar reputation will shorten the length of time it takes you to earn the trust of your audience.
Relationship Marketing Payoff
The ultimate result of relationship marketing is gaining a new attorney client.
One key to remember is to never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation and take care of your happy clients. Keep these gears working to consistently grow your business for years to come.
Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and happy fans, and your attorney clients should be thrilled with the value that you deliver to them.
How to Create Lasting LNC-Client Relationships focuses on what really counts as an LNC- having strong relationships with your clients drives your success. Working with attorneys is challenging and rewarding. You can have an aggressive marketing program to bring in new clients, but if you cannot retain them, you’ll be endlessly spinning your wheels. Order your copy here.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Get all of Pat’s content in one place by downloading the mobile app, ExpertEdu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.