Sharing your expertise is something you should be comfortable doing. It’s vital for the success of your LNC business. If you’re not confident about what you do, it will show. You might be the most brilliant LNC, but do you hide your expertise?
Consider these questions:
- Do you blog?
- Do you share tips with your social media followers?
- Do you create videos that share your knowledge?
If you did not answer yes to all 3 questions, you’ve got some catching up to do.
In order to be seen as the expert you are, especially by the media you have to dig deeper, and not just with your content and advice.
You have to also “look the part.” Now, that doesn’t mean you have to spend a fortune on professional headshots, although you should have a selection of high-resolution photos available, it does mean you need a clear, quality brand.
Get a Professional Website Makeover
Your website and blog are often the first things people are going to see. What story does yours tell?
You can’t command top dollar if you’re still “making do” with a free Wix website,. You won’t attract the attention of top media outlets if you don’t look the part of an expert.
Invest in a:
- Quality theme or—if you can swing it—a custom branded website.
- Professionally designed logo.
- Well-written media page featuring several high-resolution headshots.
Invest in Writers and Editors
Even an active, engaging blog filled with great advice will look unprofessional if it’s riddled with spelling and grammar errors.
We’re not all natural-born writers, so if you struggle to convey your message in text, invest in a great writer or editor. He or she will make you look like the expert you are, and leave no doubt about your suitability for a media outlet’s audience.
Many people are uncomfortable ‘tooting their own horn’. This is where testimonials and results attorneys have achieved when working for you is an easy source of providing your expertise. Share testimonials from your website on your social media platforms.
When it comes to gaining the media attention you deserve, it pays to take a look at your business from an outsider’s perspective. Are you presenting yourself in the most professional light? Does your message match your branding?
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Get all of Pat’s content in one place by downloading the mobile app, ExpertEdu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.