Demonstrate your LNC credibility by using any or all of these ways to do it easily. There are many ways to demonstrate credibility to your perfect client. Show it authentically by letting your prior and current clients share their experiences working with you in the form of testimonials.
The best part about most of these strategies and techniques in this post is that they will feel natural. It will reassure your potential clients and increase your professional level of confidence.
5 Ways to Show Your LNC Credibility
1.Create a Facebook Page
Many of your potential clients are on Facebook, so it makes sense for you to use it. Create a Facebook Page for your business and post on your page consistently.
When you are visible, you become part of their Facebook circle and appear on their radar. Interact on their Page. You are in a prime position to accurately present yourself on your terms.
Be mindful of what you share on social media as yourself and on your business page. Today, part of the hiring process includes your prospect checking your social media feeds. Never post anything you may regret in the future.
2. Be Professional
Being professional is not just about doing things properly or having the right credentials.
- Focusing on your attorney client
- Paying attention to details
- And, look for a way to take things one step further
Get into the habit of triple-checking your content and website. Look for spelling mistakes, missing words, and weak sentences. Expressing yourself coherently goes a long way in reassuring visitors to your website.
3. Use Targeted Press Releases
Sending press releases out to all is what amateurs do. Position your press releases in major news services to instantly build authority. Therefore, craft your press release specifically for your ideal client. Make it a solid, no-brainer for your ideal client to recognize you as someone they need to hire.
One of the best ways to build your reputation is to meet people. That goes for:
- Industry peers
- Media representatives
Where you can network:
- Run local workshops.
- Join professional organizations and consistently attend their events.
- Talk to people. Be interested in them.
- Go to conferences and conventions.
- Attend mastermind retreats and workshops.
- Create a budget to attend networking opportunities.
Remember that you can attend workshops and conferences in person or online.
5. Be Positive
Many online entrepreneurs make the mistake of complaining on social networks. Think about how much time you spent building a professional presence. Don’t throw it away by sharing rants and other unprofessional actions online.
How you communicate leaves a lasting impression. No matter how strong your fan or follower might be entertained by what you say (or sympathetic to your pain). Don’t blow it!
Always be positive. This doesn’t mean not acknowledging bad conditions. It means coming up with solutions for those bad conditions. Show people how you handle inconvenience with grace and humor.
You don’t have to do backflips to establish credibility. Be professional, authentic, and remain client-focused.
Keep it real, invest time, and work with the right people. Your good reputation will grow in leaps and bounds.
Your Ideal Attorney Clients: How to Connect With Them by Speaking Their Language
In my book, I explain why marketing is about choosing the kinds of attorney clients you most want to attract and retain.
You’ll learn how to define who those clients are, what they need, and what they fear, so that you can demonstrate your ability to serve them.
In addition, you’ll learn the power of a Unique Selling Proposition (USP) to guide you in designing your marketing work to have maximum effect.
Your skills are unique. When you present them with honest conviction, you attract those attorneys who are looking for an LNC of your caliber, and you fulfill your dream of living as an independent and prosperous businessperson who provides professional and personalized services to your clients and their clients.
You have a dream. Now it’s time to live it. Order here at HTTP://LNC.tips/creatingseries
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, ExpertEdu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.