Have you thought about how to use Instagram in your LNC business? Social media is a powerful tool when used correctly. It can make or break a brand. It can be the best way to engage with your attorney clients or it can be a direct route to crazy drama and needing damage control.
Instagram was founded in 2010 as a way to share photos and videos with the world. While it started off as a casual social platform, businesses soon began turning their messaging into visual artwork. Now major brands – with the right strategies – can attract millions of followers.
Do you have a business profile on Instagram? If not, you should!
According to recent statistics, Instagram has 1 billion total monthly active users. Let that number sink in for a moment. Out of 1 billion monthly active users, certainly, you can find your LNC niche there. Even if you’re not a “major brand,” it’s time to take Instagram seriously as a business marketing tool.
In this post, discover the various features of Instagram and how to use them to share your content. Your attorney target market may or may not gravitate to ALL the formats but at least you’ll have the knowledge of how they work so you can experiment with them. There’s no hard and fast formula when it comes to utilizing social media; very often it’s a game of trial and error while hoping to recognize patterns of audience behavior.
Now, grab your smartphone, and let’s get into the nitty-gritty of creating an Instagram strategy.
How to Use Instagram in Your LNC Business
SYNC YOUR INSTAGRAM PRESENCE WITH YOUR MAIN BRAND
Social media can be loads of fun but if you’re using any of the platforms as part of your business marketing, consistent messaging across all platforms is vitally important. A visual platform like Insta actually portrays your message in two different spots to visitors: Your profile/bio and your photo grid.
Branding your Insta account shouldn’t be difficult if you like your main website branding. Simply take those colors, images, and links and echo them on your Instagram profile.
Your bio should be welcoming and authentic with on-brand language, so your visitors know your message immediately. This is not the time for subtleties; say what you mean so you’re not wasting your visitors’ time.
Include a bio link so that people can find what they need when they click it. Certainly include your website link in your bio but consider using a third-party app such as Linkin.bio to replicate your Insta grid while making all those links clickable.
DREAM BIG WHEN YOU SET YOUR INSTAGRAM GOALS
A common problem among adults these days is their inability to dream big. A limited growth mindset seems to be prevalent, where we feel like we can only go so far in life like we’ll hit a ceiling and can’t go any further.
This type of mindset is what prevents us from dreaming. We’re too busy being practical and responsible adults; we don’t afford ourselves the luxury of dreaming about fantastic vacations, faraway adventures, or a luxury item we’ve wanted since childhood.
Now is the time to relearn how to dream big. You can take that beginning step by dreaming about your business goals. What do you want out of your business? What’s your timeline for achieving just one of these goals?
Once you have your business goals in mind, it’s time to think about your social media goals, specifically Instagram.
- How will you use this platform to benefit your business?
- What do you want and when do you want it?
- How will you measure whether you’ve succeeded?
Knowing your goals for all your platforms will go a long way to creating a workable strategy for posting and for using them properly. You’ll avoid any “rabbit holes” with a plan and you’ll be able to keep your overall message on point working from a strategic vantage point.
I hope you’ve been inspired by how to use Instagram in your LNC business. Catch us for Part 2: More Ideas About How to Use Instagram in Your LNC Business.
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Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.