Why you should have a blog – really? “What business purpose would I get from a blog?”
The primary reason why you should have a blog: Demonstrate your expertise
Blogging is a way to demonstrate your knowledge of a subject of interest to your visitors. Once you clearly define your target market, your blog enables you to share new insights, stories, news, advice, tips and other helpful details. A blog has become a way to talk about the things that you are interested in and the services you offer.
Use your blog to provide fresh content to help with your search engine ranking
Websites tend to be static, whereas a blog can be changed as often as you like. Some people blog daily; others blog 2-3 times a week or less. Search engines thrive on fresh information. A blog that contains strategically placed keywords in the blog title and body helps draw search engine attention.
Use your blog to express your personality
Your blog opens up a channel of conversation with your visitors. Take a stand; state an opinion on a hot topic in your niche. Encourage comments and feedback. A blog can provide this forum.
Use your blog to create content
Multi-purposing content is a concept that makes sense for busy people. Harvest blog content for tweets, books, articles, white papers, videos and more. When you take the time to create content that has value, think of other ways you can share that information. Learning styles vary. Some people want to read it, some people want to hear it and others want to participate with it.
Use your blog to connect with others
Other people in your niche will read your blog, share your ideas, and link to your blog. This will help to spread your ideas far beyond your close circles. Your quality content will travel through the social media world and gain you more visitors and higher search engine rankings. It all starts with a blog post! I hope I have convinced you why you should have a blog.
Pat Iyer began blogging in 2009.