Have you ever noticed how certain types of blog posts stop you in your tracks and draw you in? Here are the secrets behind the ways in which posts engage you.
1. The post uses top tips. We love to read condensed, to the point material that presents useful information. The author has done the work for us by sharing the best of the best.
2. The post tells a story. We have been conditioned since we were children to settle down to hear a story. Stories engage, entertain, and teach us.
3. The post expresses an opinion. The author shares heartfelt messages, outrage, or wonderment over current events. The author goes out on a limb to stir up some controversy.
4. The post uses humor. We enjoy laughing, dry humor, ironic writing, and other methods of lightening up our day.
5. The post shares lessons learned. Isn’t it more helpful to learn from someone else’s mistakes than to make them ourselves? Wouldn’t you like to avoid the embarrassing mistakes that someone shares in a blog post?
6. The post provides a case study. It dissects what happened that resulted in a great success or a colossal failure. The story aspect combined with lessons learned is memorable.
7. The post reviews a book, product or service. Rather than invest our money and time, we appreciate a review written by someone we trust. That helps us determine if we want to make the purchase.
8. The post tells you how to do something. You are searching for a solution, and the post gives it to you. You learn details that might have otherwise tripped you up.
9. The post distills the wisdom of an expert. The post shares the insights of top people in your field, people you admire. You learn more about their unique perspective and useful information you can apply.
Patricia Iyer MSN RN LNCC writes these types of blog posts for the three blogs she maintains. Learn how to blog within your own Word Press website. If you have a website in another platform other than Word Press, or do not have a site, this course is for you. Sign up today for the course. Watch the convenient digital downloads of our Word Press course. Or take the three hour minicourse on blogging! Watch or re-watch at your leisure.