You will always be focusing on developing your LNC business. Either you or others around you must possess certain skills for business development. The more of these you can delegate, the quicker your business will be up and running.
LNC Business Development Skills
Video and audio are becoming more and more important as components of a successful online business. However, the principal medium for communication online is written content.
You need someone who can communicate your message effectively and persuasively. Even where audio and video are concerned, someone needs to write those scripts.
Every page of your website must be written. Good writers understand and practice search engine optimization (SEO) as well. And you can harness the power of AI to check your website pages for grammar, spelling, and the effective use of search terms. Use a tool like QuickWrite to retool your website content. I use this site to polish my writing.
Online and offline advertising, press releases, sales letters, squeeze pages and an endless list of marketing pieces require a skilled copywriter. Spend enough money here even if you are operating on a limited budget. The quality of your content can either make or break your business.
Take the time to carefully proofread and edit your reports for attorneys, Typos make you less than competent. Use my book, Painless Editing and Proofreading for LNCs to discover the techniques to do a careful edit that will save you much embarrassment. Order it here: http://LNC.tips/creatingseries
Website creation and maintenance
Devote time to sharing your knowledge through blogs and opt in offers. Get the help of freelancers to get you started on connecting an opt in offer to your website.
You don’t have to spend a fortune to get some really good talent in this area. As with most of the skills listed in this section, sites like Fiverr, or Upwork put talented, low-cost virtual employees at your fingertips.
This is not an area to pinch pennies. The freelance websites I just mentioned (I use them both) are fantastic places to find inexpensive graphic designers. Just remember that most of the time you get what you pay for.
Your logo and any other graphics on your website visually brand your company. You only have to pay for logo creation one time. Then you own the exclusive rights to that graphic element. There are other areas of your site that can also benefit from a talented graphic designer as well.
You and/or someone on your team is going to be doing a lot of research. The internet is changing all the time. So is technology. You absolutely must be up-to-date on the latest goings-on that has any influence on your business. A good web researcher provides you with that knowledge.
In summary, finding qualified people to assist you allows you to focus on business development, to grow and have a solid foundation for today and the future. Your business development plan should be built on a solid business foundation to sustain for years to com.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.