YouTube video marketing is a powerful tool for any LNC business owner looking to reach a wider audience and promote their services. As a legal nurse consultant, you can use YouTube to educate potential clients about your skills and expertise, showcase your experience, and build your brand.
YouTube video marketing is easier to include in your overall marketing strategies than you may think.
YouTube has its own features that can help your videos get found. A well-thought-out plan for building your LNC YouTube channel takes your LNC marketing to a whole new level.
Here are some tips for creating effective video content for your legal nurse consulting business on YouTube.
YouTube Video Marketing Tips
Define your target audience
Before you start creating content for your YouTube channel, you need to define your target audience. Think about the type of clients you want to attract and what kind of information they might be looking for. Are you targeting attorneys or insurance companies? Knowing your target audience will help you create content that is relevant and engaging.
Tags and Keywords
Optimizing your videos for SEO will help make sure that they appear in search results when potential clients are looking for information related to legal nurse consulting. Be sure to include relevant keywords in your video titles, descriptions, and tags. It’s also a good idea to include closed captions and subtitles in your videos to make them more accessible to a wider audience.
Use tags by finding keywords to help rank your video higher in searches. Use tools like Ahrefs.com and Google Keyword Planner to find popular terms that pertain to your video’s topic.
To open Google Keyword Planner, click Tools & Settings on the right top corner. And then from the drop-down menu, select Keyword Planner listed under Planning. You’ll then see two options: Discover new keywords – This option gives you new keyword ideas that you can use to increase your website traffic.
Once you have a few keywords, you can use them in tags so YouTube knows how to categorize and position your video in search results. You can use as many tags as you want. Try putting them in order of importance or relevancy.
Where and Why Will You Use Tags (Keywords)?
Titles should be catchy, relevant, and unique.
Use powerful words like fast, easy, incredible, and one-of-a-kind – to capture your audiences’ attention.
Tell your audience why they should care about this video.
Share your expertise. As a legal nurse consultant, you have a wealth of knowledge and expertise that your audience will find valuable. Share your knowledge by creating educational videos that cover topics such as legal concepts, medical procedures, and best practices in the LNC field. Consider creating a series of videos that cover a specific topic in depth.
Showcase your experience
Your experience and past success stories are an important part of your brand and can help potential clients understand the value of your services. For example, you can create a video highlighting the results you have achieved for a specific client, or share testimonials from satisfied attorney clients (with their permission).
This is where you’ll use your tags and keywords. Use the description under each video to tell viewers a bit about you, your brand, and what you offer. Also include links to related content, your social media profiles, and your website so people can contact you. Don’t forget to work in those keywords, tags, and a call to action to subscribe to your channel as well.
Take a look at the way successful YouTubers structure their descriptions and play around with yours.
If you’re looking to “convert” viewers into clients or subscribers from your videos, you’ll need to make sure you’re including a call to action that guides viewers down the path of conversion.
What do you want your viewers to do?
Once they’ve watched your video, now what? Subscribe? Buy? Follow? Don’t make your audience guess what the next best step is. Clearly lay it out for them with a call to action. CTAs are usually found inside the video as annotations and in the description box.
Annotations are a unique YouTube feature that allows you to insert small custom boxes into your videos that will direct your viewers to other videos, playlists, or simply subscribe to your channel.
For example, if they’re viewing a video on screening medical malpractice cases for merit, you could add an annotation to take them to an additional video on the topic or simply ask them to subscribe if they like the content they’re seeing and want to learn more about Facebook marketing. You’ll usually find these in the middle and end of the video.
Ask your viewers to check out the description box where you can include various CTAs, like:
- Sign up for your mailing list
- Check out a relevant piece of content
- Follow you on social media
- Subscribe. This is an easy one that can be done at the beginning and end of each video quickly and easily, plus included in your description.
Why do you want subscribers?
When viewers subscribe to your YouTube channel, they’ll receive a push notification every time you upload a new video, which will help keep you top-of-mind and ensure they see your content.
YouTube Video Marketing Ways to Engage with Your Videos
Create a consistent brand message. Your YouTube channel should reflect your brand and the message you want to convey to your audience. Make sure to use consistent branding, including your company logo, colors, and messaging in all of your videos. This will help you build trust and recognition with your audience.
Comments: Ask them to leave a comment to ask a question or provide feedback.
Questions: Ask them to answer a question in the comments. For example, “What would you still like to learn about Facebook marketing?” Or “What’s your biggest challenge when it comes to reading medical records?” Then, use their answers as potential new topics. This will help them feel heard and connected to you.
Sharing: YouTube allows you to share videos on social platforms. Encourage them to share the video with their friends or anyone who might be interested in the topic.
Respond to comments: Make sure you’re also responding to the comments on your video. Any engagement looks good to YouTube’s algorithm.
Likes: While more passive, a “Like” can help boost your credibility when new viewers land on your video.
Promote your channel and videos
Once you have created your YouTube channel and started uploading videos, you need to promote your channel and videos to reach a wider audience. Share your videos on social media, on your website, and through other marketing channels. Consider creating a call-to-action in your videos to encourage viewers to subscribe to your channel or to contact you for more information.
Track and analyze your performance
YouTube provides a range of analytics and metrics that you can use to track the performance of your videos and channel. Use these metrics to understand which videos are performing well and which are not. Analyze the data to understand what is working and what isn’t and make changes to your content strategy accordingly.
You’ll notice that the ways to encourage YouTube viewers to engage with your videos are identical to all social media platforms. If you aren’t using YouTube to grow your LNC business, I do hope you will consider doing it. Video is the fastest way for your viewers to feel like they ‘know’ you and can boost your following.
In conclusion, YouTube is a powerful tool that legal nurse consultants can use to reach a wider audience, promote their services, and build their brand. By creating engaging and informative videos, promoting your channel, and optimizing your videos for SEO, you can reach potential clients and grow your business. Remember to track your performance, so you can adjust your strategy and continue to improve your marketing efforts on YouTube.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.