Use Instagram Reels marketing to grow your LNC business with non-live video. It’s easier to do than you may think.
In a post, I shared how you can use Instagram Live to promote your LNC Business. Now we’re diving into how to use Instagram Reels marketing for your LNC Business.
IG (Instagram) Reels is Instagram’s response to TikTok. It’s a feature within the app that allows you to record quick 15-second clips with background music, text, and more. Like TikTok, the vibe of these clips is generally more light-hearted, fun, and fast-paced.
This is NOT live video. With Reels you have the ability to re-record until you get it exactly right yet it’s still a powerful way to connect with your audience. If you’re attracted to TikTok but don’t necessarily want to try to go viral or build up a new following, IG Reels could be great option for you.
Why should you use Instagram Reels Marketing?
The main goal is to establish yourself as an authority and also build your brand with educational and entertaining content. You don’t have very long to capture your audience’s attention and since each clip only lasts 15 seconds, you don’t have long to get your message across.
Instagram Reels Marketing for Your LNC Business Content Ideas
Tips and Tricks
What can you teach your audience to do in 15 seconds? You can repurpose from longer pieces of content you’ve created in the past.
Answers to FAQs
What are people always asking you about? Share your answers in a quick 15-second Reel.
A Quick Intro
While this is great for a first Reel, reminding people of who you are and what you do at regular intervals will enlighten brand-new followers.
Other Short Educational Bits of Information
Lighten up the mood with a Reel of your dog chasing his tail or sharing your favorite recipe. You’re a human so show your non-business personality.
Share a list
For example, share your tips for attracting your ideal client.
Show the world your “real” brand by documenting what you do in a day. What are you really like beyond your ‘business’ persona? What is your morning routine? Your nighttime routine? How do you do something specific in your business that clients tend to ask you about? As these are only 15-seconds long, you can film one of these each day of the week or give a call to action to watch a different video or visit your latest blog post for more details.
If you’re the face of your brand, let people get to know you through little snippets. Let them know the REAL you, not just the business you.
Instagram Reels Marketing Helpful Tips
- Brand your reels. Create a look and feel for your reels. This might include a font and font style.
- Craft a storyboard to help “visualize” your Reels. For example, if you plan to share 3 tips about something, where will you stand? Where will you place the text? Where will you place transitions?
- Practice! One great thing about Reels is you can record and re-record until your clip looks exactly the way you’d like it to look.
If you’re still wondering if IG Reels is a good choice for you, here are a few more benefits:
Reach New Audiences
New Reels can be added to your account’s Feed and will ALSO show up in the “Explore” tab for other users. Instagram is currently prioritizing Reels and will put them first in your followers’ feeds depending on your post frequency and current engagement.
Establish Yourself as an Authority
If you’re creating content related to your expertise and industry, you’ll develop a relationship with your audience as well as start to be seen as an expert in their eyes.
Don’t worry about when you’ll have time to create all this Reels content; the beauty is you don’t have to create everything from scratch! If you already use TikTok, you can use the exact same video on Reels.
Or you can take a Facebook post and turn it into a Reel. For example, if your Facebook post shares 5 ways to build your credibility, your Reel might include the top 3 ways, which you can show on the screen as text when you edit it.
Like TikTok, Reels also allows you to leverage trends. You can choose audio that’s already trending and add your own video and message. Add hashtags or specific trending songs to your videos to increase the chances of getting found on the Explore tab.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.