These top three LNC video tips can help you overcome the fear of being on video. It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now.
But if you’re among the much larger crowd who suffers sweaty palms, racing hearts, and uncontrolled butterflies—and you’re letting these get in the way of your video marketing dreams—then read on.
Here’s the thing. We all get nervous. Even those who love public speaking and appear so natural on video are often shaking on the inside. They’ve just found a way to deal with their fear and make it work.
LNC video tips
Practice Makes Perfect
The first time you do anything, you’re likely to be nervous, especially if it’s a public performance. The only way to lessen the fear is to do it. And do it again, and again and again. Talk to any expert witness and they’ll tell you their first deposition, their first trial, was anxiety provoking. And that feeling did not go away quickly.
Anxiety decreases with practice. That means not only should you practice your live video script or speech ahead of time, but you should also take to the stage, whether virtual or real, as often as you possibly can. Don’t pass up any opportunity to appear on video, in podcasts, in a webinar, or on the stage.
And if you need a place to practice in a judgment-free zone, consider joining a group such as Toastmasters, where you can work to reduce your nervousness in front of a live audience. The National Speakers Association also has many local chapters with speakers academys to teach you the performance skills you need.
Sometimes, the worst judgment comes from our heads. Don’t let that voice lie to you, though. There is no need to pressure yourself to perform or to be perfect, and there’s certainly no need to berate yourself for all those small mistakes you make.
Instead, acknowledge that no one is perfect, that you’re doing your best, and that you’re improving with each video because you almost certainly are! Be nice to yourself, and recognize that there really is no need for perfection.
Just Be Yourself
Here’s the biggest hurdle we can face: trying to be someone we are not. We see professional news anchors, actors, and others who appear poised and polished in every video clip, and we think that’s how we have to appear.
That’s simply not true. Your audience wants to get to know you better, not the person you think you should be. So be your fun-loving, mistake-making, self-forgiving self. It will resonate so much with your audience that everything else will be easier.
Take these LNC video tips and try them. The more you do it, the easier it will get. I assure you of that. So go and create your live video sooner than later.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.