Get creative with videos for your LNC business on your website. If a video’s home is your website, you have more features that you can do with video than if the video is only for YouTube or Facebook Live. Let’s look at some options for you.
Get Creative with Videos
Opt-in Form Videos
Using the right technology, you can add an opt-in form to your videos. Look for this type of technology within the editing software, but also some landing page software may offer the ability to add forms to your videos too.
Landing Page Videos
Video landing pages aren’t new, but many LNCs still don’t use them. It’s a shame because they work better than long-form sales pages. Video included in your landing pages will make a huge difference in retention, signing up, and hiring.
Grab Attention
When you create any video, think about how it will look to the attorney viewer. For example, if it’s a live video on Facebook, they may not see the beginning, and they may not have their volume on. Do something to get people’s attention and make them want to turn their volume on.
Wave at them, create a pop-up that says Turn on Your Volume and do something to get their attention. If it’s a recorded video adding callouts, pop-ups, and more also gets people’s attention.
Pop-Up Words
One way to get people’s attention in a recorded video is to add some of the words you say in pop-ups, with sound and all. When you add visual interest like this, it gets their attention and covers more learning modalities.
The more creative your video appears, the more effective it will be in your list-building efforts. People who watch the video are more likely to answer your call to action. Make your call to action clear, exciting, and beneficial.
Use Video Everywhere Allowed
Once you decide to implement video marketing to grow your email list, you will want to start including video everywhere that it’s allowed. What’s interesting is you can cut up longer videos to include in places you may not have considered. Let’s look at a few ideas about this.
Social Media Video Updates
When you think of a post you want to make on social media that’s short and to the point and not enough for an entire blog post, why not do it as a video? On Facebook, you can go live whenever you have a message. The system records and makes it available to people who miss the live broadcast.
Blog Post Video
Make a video instead of a text blog post but add it to your blog post by adding the video and a transcript of the video as the blog post. This will get a lot more attention from search engines due to the existence of both text and video.
Email Video
You can also send an email with an embedded video or a link to a video. How you accomplish this will depend on who your audience is and whether they have the technology to watch them. Most people can watch a video in email. If it’s small enough to send, it’s likely okay.
Banner Video
Facebook, LinkedIn, and other social platforms allow you to put a video in your cover photos and banners. When you can use video to grab attention, do so.
Because video tends to get more engagement, more shares, more likes, more comments, and so forth, it’s important to include video in your list-building strategy. Using video in almost every way that you can is not only effective, but it’s also fun. Creating content is faster, and video is easy to repurpose, so you can get more from each effort.
I hope this blog has inspired you to try video marketing if you haven’t tried them as a marketing tool. Play around with the different video locations until you find the best selection for you and your LNC business. The more you do them, the easier it will be overall. Take action and figure out what you are most comfortable using.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.