“Ways to get traffic” is what anyone who has a website says their biggest struggle is, and chances are you could use more traffic too.
7 Ways to Get Traffic
So the big question is, where do you get all that traffic?
As a legal nurse consultant, it’s crucial to have a strong online presence to attract new attorney clients and grow your business. One of the most important aspects of building a successful online presence is driving traffic to your website. In this blog post, we’ll explore 7 ways to increase website traffic and showcase your legal nurse consulting expertise.
Sure, you could buy ads, but if you aren’t careful, you might fill your list with less-than-ideal audience members, which will do nothing for your sales.
Here’s what to know about buying ads: Pay-Per-Click (PPC) Advertising is a strategy If you’re looking for a more direct way to drive traffic to your website, pay-per-click (PPC) advertising is a great option.
With PPC advertising, you can create ads that appear on search engine results pages when people search for keywords related to your business. You only pay when someone clicks on your ad, which can help you target the right audience and increase website traffic.
Search Engine Optimization
You could focus your time and energy on search engine optimization, but unless you have years to build your business (and who does?), SEO (search engine optimization) should not be your top choice.
But you can’t ignore SEO. Increase website traffic by optimizing your site for search engines. This involves using keywords, meta tags, and other techniques to improve your website’s ranking on search engine results pages (SERPs). When potential clients search for legal nurse consulting services, you want your website to appear as high as possible in the search results.
If these terms are foreign, work with a website designer to implement these strategies.
Good thing you have other options.
Use Social Media
Social media platforms are an excellent way to promote your content and interact with potential clients. Platforms like Facebook, Twitter, and LinkedIn are great places to share your latest blog post, videos, or infographics. You can also use social media to network with other professionals in your field, which can lead to more website traffic.
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions, though. To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind.
- Provide stellar value with actionable ideas and strategies not found everywhere else.
- Inject your personality so those new to you will instantly connect with you.
- Offer a compelling reason to click through to your website or blog for more information.
Find guest blogging opportunities by networking with other professionals in your field. Networking with other professionals in your field can also help drive traffic to your website. You can join online groups and forums where legal nurse consultants gather, and participate in discussions related to your area of expertise. This can help you build relationships and establish yourself as an authority in the field.
Note that some LNCs will see you as a competitor and not enthusiastically accept your offer. Consider this factor and seek LNCs who are not direct competitors.
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own – schedule a free event with a partner.
Perhaps you create an online summit or workshop. Invite other experts to participate, and you will soon get traffic from their audiences. Create a funnel for the journey of an attendee to be certain they move through the easy process of attending.
Want to really show off your expert status and bring traffic back to your site, too?
The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, LNC service providers can get in front of new audiences simply by answering questions about their knowledge.
Look for interview and speaking opportunities on:
- Podcasts that reach your target audience
- Other blogs
- Local events
- Industry conferences, like our LNC Success (TM) conference
Build a list
Create valuable, informative content. Another key aspect of driving traffic to your LNC website is providing valuable, informative content that will attract your target audience. This can include blog posts, articles, and e-books on topics related to legal nurse consulting. The more valuable your content, the more likely it is that people will share it on social media and link to it on their own websites.
Start by reaching out to your colleagues and to the podcast and blog hosts you most admire.
Inform your friends and your list that you’re looking for opportunities.
If you don’t have a list, it’s easy to kickstart your audience growth simply by making yourself available for these and other opportunities.
Each guest post, podcast interview, and webinar is another chance to get in front of a new market, so take advantage of it!
In conclusion, driving traffic to your website is crucial for building a successful online presence as a legal nurse consultant. By implementing these 7 strategies, you can showcase your expertise and attract new clients to your business.
Remember that SEO and creating valuable content are key, as well as networking and reaching out to other websites in your niche. Additionally, social media, free resources and PPC advertising will also help to drive traffic to your website.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Pat’s related websites include the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.