How do you build business relationships for your LNC business?
There’s a saying that goes, “It’s not who you know; it’s who knows you.” And in today’s world, being online provides an invaluable way to gain that type of visibility.
You can use your blog and social media platforms to build relationships with colleagues, other influencers in your industry, potential clients, partners, and anyone else who could become a valuable resource in the future.
Networking online can be as effective as networking in person. It’s all about genuine engagement – creating relationships, interacting with professionals who share your passion, building your following, and connecting with your attorney clients.
Build Business Relationships
Building a strong social media network can benefit your career and business in many ways. But, it’s important to know that it’s not a one-way street. You should give as much as you take and provide value to your audience. This means helping others, providing solutions, and even introducing connections. You can also share ideas, seek feedback, and increase your credibility.
One word of caution before we continue. Like any type of relationship-building, getting blog traffic and social media networking takes time. So, get started right away.
“Be known before you are needed” – Cheri Martin, So Social Visionary
Benefits of Online Networking
Blog posts and social media have transformed the way people build relationships in business. Networking can help you both as an individual and as a business in a variety of different ways, including:
Even though you are primairly interacting with a person online, you can forge real, authentic relationships with your connections. Reach out to your connections for help, feedback, support or advice and also give them those things in return. This gives you more connections to call upon when you need them. You can then use those connections for information, referrals, partnerships, and more.
Being online allows you to connect with the billions of people all over the world who are online everyday – people you’d never meet any other way. You can also connect with people you’ve met offline and want to build further relationships with. One of the best parts? You’re online already so it’s easy to make it a regular part of your daily schedule.
Personal & Business Growth.
Sharing your ideas and boosting your reputation online makes it easier to connect with new contacts or end up with them reaching out to you. You can control what people see and how your brand is presented. You have the opportunity to meet future business partners, clients, staff, and friends. You never know who knows attorneys unless you are direct in asking and explaining your LNC business.
Fresh Perspectives & Insights.
Check out my book on networking. Order at http://LNC.tips/creatingseries.
You gain access to the latest business trends and what’s happening in your field, putting you on the forefront. Learn best practices by following other businesses and learning what works or doesn’t work for them. Engage so that you can get the inside scoop as to what they are thinking and feeling, while showing them you care about their thoughts and opinions.
There’s no denying how important an online presence is today. Of course, networking live is extremely valuable. So whether it is creating a blog or using social media to build business relationships, it’s worth your time to see how you can build business relationships online.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.