Writing a title can be difficult. Many of us struggle to describe the essence of what we’ve written in a few words in a way that both engages attorney readers and contains the keywords that will rank well on search engines.
Coming up with the right title for a blog, article, or book, may challenge so much that our brains freeze in a mini version of writer’s block. Can using AI melt the block?
Some people say they must get used to the idea of using AI because they’re communicating with a computer. I wonder if, when they call a number, who they think is saying, “Please listen carefully because our options have changed”? Communicating with AI is just an advanced version of talking to a machine.
Below is a sampling of how ChatGPT helped me write a title for podcasts I produced for Legal Nurse Podcast. In both cases, I gave ChatGPT on average 3 or 4 paragraphs and some bullet points about each podcast. I abbreviated the synopsis in this blog to provide you with a sense of the podcast’s content.
An abbreviated synopsis precedes the title search to help you evaluate the quality of the AI-generated titles.
Writing a title for Amanda Parrott’s Podcast
This is what I fed to ChatGPT, a summary written by a human:
On television and in Internet commercials, we frequently see images of cheerful, dancing pills and happy humans with the voiceover, “Do you have XXX? Ask your doctor about YYY.” This is often followed by a horrifying list of possible side effects.
As you will learn from Amanda Parrott, who has worked extensively with attorneys on class action and other suits against pharmaceutical companies, long as these lists are, they are often not all-inclusive. This podcast will introduce you to the several stages through which a drug is tested. You will also learn the various conditions for a manufacturer’s liability. Negligence, fraud, and misrepresentation are reasons for liability.
Another category is misuse, i.e., using a drug for a purpose for which it hasn’t been approved. Amanda got involved in pharmaceutical liability cases on a very personal level when she noticed that certain patients appeared to be having side effects from a particular drug. She did research, attended related conferences, and got in contact with attorneys involved in a suit against the manufacturers.
The attorneys recognized her passion on this subject and hired her on a contract basis. From her experience, she advises that if you get involved in this kind of work, you must know the expected side effects of a drug. Basically, know everything that drug is expected to do, understand its interactions with other drugs, and meticulously determine whether there could be other causes for a condition.
As we’ve seen, cases against pharmaceutical companies are on the rise. If this field interests you, there’s never been a better time to learn more.
• How do pharmaceutical companies develop drugs?
• Why do warnings that a drug may not be safe or otherwise deficient not prevent its production and distribution?
• What should LNCs know about the flaws in a drug that could lead to liability issues? • What is the meaning of the word, “theme,” in this context, and why should you understand it?
• In what different ways can LNCs get involved in legal actions against pharmaceutical companies?
My title results were:
1. “Behind the Pill Bottle: Unmasking Pharmaceutical Liability with Amanda Parrott”
2. “Prescription for Justice: Amanda Parrott on Drug Development and Manufacturer Accountability”
3. “Beyond the Fine Print: Navigating the Murky Waters of Drug Liability with Expert Amanda Parrott”
I got 3 titles, all different, from the same content.
Writing a Title for Jenelle Lea
Here is another example from Jenelle Lea’s Podcast (I’ve abbreviated the summary).
Misdiagnosis can sometimes be over whether the individual has Type 1 or Type 2 diabetes. Since different treatments are required for the two major forms of diabetes, misdiagnosis can be a major problem. When the possible presence of diabetes is not tested for in emergency situations, life-threatening crises may develop.
Mistreatment can result from misdiagnosis. This is particularly dangerous in a hospital setting, where Type 1 diabetics are, through ignorance, kept at a consistently high level of blood sugar. This can lead to the risk of heart attacks, strokes, and other life-threatening conditions.
This mismedication is part of overall mismanagement. Clinicians may attribute symptoms such as extreme irritability and states associated with mental illness. A person suffering from unmonitored high blood sugar may end up in a psych ward.
ChatGPT gave me these titles:
1. “Diabetes Dilemmas: Misdiagnosis, Mismedication, and Malpractice with Jenelle Lea”
2. “Navigating the Triple Threat in Diabetes Care: Insights from Nurse Consultant Jenelle Lea”
3. “Beyond the Sugar Spike: Unraveling the Complexities of Diabetic Mismanagement with Expert Jenelle Lea”
Sometimes You Must Use Your Human Brain to Modify a Headline
Alberto Cadas Vidani provides a detailed description of designing a headline with ChatGPT. I’ve provided some brief excerpts, and I recommend reading the article. (And if you like it, you can give it up to 50 handclaps, on Medium which earns the author income.)
He gave ChatGPT this information:
“A headline for an article about grooming cats. Make it surprising and persuasive. The intended audience is a woman around 30. She loves cats and wants them to look good but does not have too much time to waste.”
Note: in looking for a title, in addition to describing your target group and the tone you want the title to have, you can also put in keywords or paste in a description/synopsis of the piece for which you want a title.
Below is the best result Alberto got from the AI program.
“10 Minute Grooming Tricks to a Flawless Feline: Transform Your Cat from Scruffy to Stunning in No Time.”
I don’t know whether the author had specified a word or character count. This is a long title. It was 87 characters. Good headline/title lengths range between 60 and 100 characters; this title is at the longer end of the spectrum. Its 18-word length is more problematic. It LOOKS long.
It’s long enough that a lot of it wouldn’t show on a YouTube listing or an email in an inbox.
The author didn’t use this title or any others that ChatGPT generated. However, what the program generated stimulated him to modify the title and come up with one that he liked (which, unfortunately, he didn’t include in his article).
This seems to be one of the largest benefits of using the program. By providing you with something you might not have expected, it sends your creativity into previously unexplored areas.
If you work consistently with an AI program, it will “get to know you.” These programs work on prediction. It may learn to predict what you generally like in a title, for example. This becomes a limitation if you have widely-ranging needs for titles. You may be gratified and surprised by what AI comes up with.
The author recommends experimenting with the kind of information you give the program. If one approach doesn’t work, try another. Keep track of what does work. You’re learning how to communicate with a program. Like any form of communication, it’s trial and error.
Sometimes AI will deliver the perfect title. When it doesn’t, that doesn’t mean it has no value. Allow it to serve as a prompt for your creativity.
Join us for a challenge called “Leveraging AI for LNC Marketing” that runs Sept 11-15, 2023, and discover how you can harness the power of AI in your marketing.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams. She created this image with AI.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.