Hello there! If you’re an LNC looking to expand your reach and connect with potential attorney clients, you might want to consider starting an LNC business blog. Don’t worry if you’re not a professional writer – this post explains how a blog can benefit your company and offer some simple tips to get you started.
Why Start an LNC Business Blog?
A business blog is a fantastic way to:
1. Introduce yourself and your company to potential attorney clients
2. Share your expertise and helpful information
3. Build trust with your audience
Think of your LNC business blog as a friendly conversation with your attorney clients. You’re not directly selling services, but rather providing valuable information that showcases what your company does best.
What Should You Write About?
Focus on topics that matter to your attorney clients. Ask yourself:
- What challenges do my attorney clients face?
- What information would be helpful to them?
- What questions do they often ask about our services?
Remember, it’s okay to occasionally share personal stories if they relate to your business. For example, if you have had a memorable patient, that could make for an interesting and relatable post (modified to respect HIPAA).
Know Your Audience
To create content your readers will love, it’s important to understand who they are. Consider:
- The practice area of your typical client
- Their interests and concerns
- The challenges they face related to handling cases with medical issues
You can gather this information through:
- Online surveys on your website
- Conversations with current attorney clients
- Reading posts on social media where your target audience hangs out
Be Consistent in Your LNC Business Blog
One of the keys to a successful LNC business blog is posting regularly. Choose a schedule that works for you, whether it’s once a month, once a week, or more frequently. The important thing is to stick to it!
In Summary
An LNC business blog can be a powerful tool to help your company grow. By sharing helpful information, understanding your audience, and posting consistently, you’ll build trust with potential attorney clients and showcase your expertise. Happy blogging!
Get more tips from my book. Blogging for LNCs, at this link. And be sure to check out the opportunity to expand your visibility by participating in our third volume of Medical Records Analysis, a book being written for attorneys. Your chapter will highlight your knowledge and serve as a valuable resource for attorneys. Get details at http://LNC.tips/MRA3
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
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