Do you accept why LNCs need a website or are you still thinking it is too complicated to get a site?
• Why is it crucial that you have a well-designed legal nurse consulting website?
• How do you get one?
• What do you do with it to market your business?
• How do you harness this valuable workhorse to gain clients?
Marketing has gone digital. Think about how much has changed in a few short years. How many times have you gone to Yellow Pages lately? Isn’t it so much easier just to Google what you need? And more likely than not, you are using your smart phone or iPad to look up information.
If you’re not on the Internet, if you don’t have any kind of web presence, then how are your customers and prospects going to find you? Your legal nurse consulting company website is a reflection of you, a digital doormat, the key to your business online. It serves as your online presence that enables attorneys to find you no matter where they are in the country. Your website is a hub of all the information about you and your business. This reason alone explains why LNCs need a website.
OK, so you are thinking, “I have a website. I get why LNCs need a website.”
Is your website individualized to you or do you have the same pages on your site that appear on other LNC sites? Does the website highlight your special skills or is it a cookie cutter copy of another site?
Do you have the ability to change your site, or do you have to go through a webmaster to make changes? Do you own your site or is it in the control of another person?
Why LNCs Need a Website: Credibility
Your website gives you credibility. It shows that you’ve invested thought, energy and money in your company. Websites have some costs to start, host, and maintain, but there doesn’t have to be a lot. Your website shows you have invested in your business and you’re not some fly-by-night company. Your website shows your business is established.
You may be a sole practitioner, which is the way the majority of legal nurse consultants start their businesses. By having a website with content, you appear to be more than the nurse who works alone at home.
Another thing that you can do to lend credibility to your website and to your business is include your memberships in professional organizations. You might, for example, include the logo of the American Association of Legal Nurse Consultants to announce your membership.
By teaching, by giving information about what you do and how you can assist your attorney clients, you establish credibility but contribute to obtaining new business because you actually are able to show what kind of problems you can solve.
Offer information for free. Give your visitor articles, special reports and checklists. Collect their names and email addresses and stay in touch with them. Those things give value and they allow people to say, “Look at what this person was able to do for me. They must have something to offer, so I will go back to see them again when this issue comes up again.” Give value.
Expert witnesses may want to sign up and be part of your expert witness network, for example, or you may have people sign up for a newsletter which targets attorneys.
A picture is worth a million words and your face makes the picture. If you see a billboard and you see words on it or you see a picture, your eyes are drawn to the ones with the images. Research shows that humans prefer to look at pictures of other people. Your face lends credibility to you and your role as a legal nurse consultant. The attorney gets a chance to look at who he’s dealing with.
Your prospect wants to know a little bit about you. By seeing a picture, he knows something about you; a brief bio expands that knowledge.
Your website is like your elevator pitch – what you would say about how you help attorneys if you are caught in an elevator or you meet someone for the first time. The website is like that 30-second speech.
The objective is to entice the prospect to go deeper and read more on your site. For example, an attorney more than halfway across the country contacted me. He had been searching for a legal nurse consultant and found my website. He called to say he was meeting with a potential client later that day. He wanted me to give him some ideas of what kinds of questions he should be asking the potential client. We discussed the case.
The next day, after he met with her and had more information, he called again and we had another conversation about the liability issues. Had I not had an effective website, there is little chance we would have interacted. My website connected us. Connecting with prospects is perhaps one of the most important reasons why LNCs need a website.
In our on demand marketing course, How To Get All the Clients You Need, Paul Taubman presented a session on websites. Paul is a master of Word Press, a software that enables you to easily create and modify your website.
This six session marketing course will take you from the psychology of marketing to the care of clients, from websites to fee agreements, from marketing plans to sales meetings. You’ll gain confidence in your ability to connect with potential clients and grow your business. Get the digital download now of How to Get All the Clients You Need.