Attention-getting business cards are a proven method of marketing your business. It’s marketing and promotional material that almost every LNC has, but often doesn’t use to its fullest potential.
The first step to using a business card the right way is to create one that you’re proud to show to people. Consider these nine tips when creating your business card. Even if you currently have business cards, compare them to these tips and see if you need to scrap them and get some that better suits you and your business. Sometimes it is the little things like a card to make a difference.
And let’s face it, business cards are a small investment. They are easy to change.
1. Hire a Graphic Designer
The best way to create an attention-grabbing business card is to hire a graphic designer who has experience creating business cards. You can still use any printing service you want once the card is designed. Fiverr.com or Upwork.com are good choices to find a contractor.
2. Use Color Correctly
You want to use the colors that are associated with your logo and your brand, but you may need to use them differently to make them readable on a small business card. Try out different arrangements to see what works best.
3. Use Readable Fonts
If your font is not readable, then the card is useless. Print a test from a sample on your own computer to find out if it’s readable before getting 100 cards printed. Typically, if you can read it okay that way, then it’ll look even better after being printed professionally.
4. Answer the Right Questions
The recipient of the card should be able to tell who, why, where, what, and how to do business with the card owner. If people don’t know what you do by looking at the card, then the card is useless without you being there. You want them to know what to do when you’re not around.
5. Try Different Shapes and Materials
Business cards don’t have to remain the same shape; you can get them made as bookmarks and even with other materials like plastic. MOO.com offers some interesting choices for business cards.
6. Add a QR Code
Putting a QR code on the back of your card will make the recipient curious. QR codes went into hibernation for awhile and now are popular again, especially in restuarants.
7. Make It Visual
Using graphical images as a background on a card looks special and catches people’s attention better than just plain black and white cards without images. Ensure that the print can still be seen.
8. Don’t Print Them Yourself
Nothing is worse than business cards that look like they were home-printed and feel like they’re home printed. Spend the money to get them printed professionally. You won’t save that much money by doing them yourself.
9. Don’t Be Cheap
Thicker cards will stand out more than cheap, thin cards. Spend the extra couple of dollars to get better quality paper for your business cards. You won’t regret it. The money you save trying to do them alone isn’t worth it.
Creating a business card that looks great is a lot easier today. Even if you can’t hire a graphic designer, you can use a company like PrintsMadeEasy.com, or Vistaprint.com – use one of their templates to create a great card. But, their materials aren’t as good as some of the premium cards you can get from a place like MOO.com.
Remember that your business card represents YOU. Don’t settle for anything less than the solid professional you are.
Set up a time to talk with me about how to grow your LNC business. Click on this link to request a call: http://LNC.tips/gethelp – we’ll see if coaching is the solution you need to move forward in 2020. If not now, when?
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs obtain more clients, make more money and achieve their business goals and dreams.
Pat’s related websites include the LNC business coaching services she offers through LNCAcademy.com, the continuing education provided on LNCEU.com, the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.
Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.