How Stories Can Expand Your LinkedIn Presence
Go From Invisible to In-Demand
Do you ever feel like your LinkedIn profile is invisible? You know it’s there, but you’re not getting the views, connections, or attorney inquiries you hoped for.
For legal nurse consultants, this is a common frustration. Many of us LNCs are skilled at reviewing records, writing reports, or analyzing cases—but when it comes to presenting themselves online, their profiles fall flat. The good news? The missing piece is often simple: you can expand your LinkedIn presence with stories.
Why Attorneys Respond to Stories
Attorneys live and breathe stories. In the courtroom, they build cases by shaping facts into narratives that juries can understand and connect with. When they meet you—online or in person—they’re subconsciously looking for the same thing.
Your LinkedIn profile and posts are opportunities to expand your LinkedIn presence to show attorneys that you understand their world. Instead of only stating what you do, share stories that illustrate how you make a difference. This builds the four cornerstones of trust:
- Know – Attorneys see who you are and what you’ve experienced.
- Like – Your empathy and insight resonate with their challenges.
- Trust – Your expertise comes through in real examples, not just claims.
- Remember – You are memorable so that the attorney thinks of you when a case comes in.
Standing Out in a Competitive Market
Let’s be honest: the legal nurse consulting field is competitive. Attorneys have choices. If your profile sounds just like everyone else’s, you risk being overlooked. What gives you the know, like, trust and remember factor?
What sets you apart is not just your nursing background—it’s how you tell your stories. Think about referrals. When an attorney tells a colleague, “You should hire this LNC,” it’s always more persuasive when they share a specific example of how you solved a problem. Your LinkedIn presence should work the same way.
Practical Storytelling for LinkedIn
You don’t need to write a novel to tell a story on LinkedIn. Even short posts can be structured to show your value. Here’s a quick formula you can use:
- Problem – Briefly describe a challenge (without violating confidentiality).
- Insight – Share what you noticed that others missed.
- Outcome – Explain the impact your perspective had on the case.
- Takeaway – Tie it back to what attorneys can learn or expect from you.
By repeating this pattern in your posts, you train attorneys to see you as the LNC who consistently builds up an image of competence. That’s marketing at its best. You are real. You are memorable. You are relatable.
Learning to Apply It
The challenge is that most LNCs don’t know how to turn their experiences into compelling stories. They either default to bland summaries or avoid posting altogether. That’s why Barbara Levin and I created the LinkedIn Tune Up Workshop for LNCs on October 7, 2025
In this session, we’ll cover:
- How to rewrite your profile so it positions you as an authority attorneys want to connect with.
- How to develop story-driven posts that highlight your expertise without sounding like a sales pitch.
- How to create content that consistently reinforces the “know, like, and trust” factor.
This workshop is not about theory—it’s about action. You’ll leave with a clear plan and examples you can adapt immediately.
The Bottom Line
Your LinkedIn profile shouldn’t read like a résumé—it should read like proof that you’re the consultant attorneys need. Stories give your profile and posts depth, personality, and credibility.
If you want to stop being invisible and start being in demand, then don’t miss this opportunity.
Join us on October 7, 2025 and learn how to expand your LinkedIn presence with stories that connect and persuade.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business goals and dreams.
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