LinkedIn Content Ideas: How to Never Run Out of Ideas

lawyer standing in front of a judge

If you’re serious about using LinkedIn to build your LNC business, the challenge is rarely whether you should post — it’s what to post. Many LNCs tell me they feel stuck, repeating the same themes, or worse, going silent for weeks at a time because they’ve “run out of LinkedIn content ideas.”

The truth? LinkedIn content ideas are everywhere. Once you train yourself to see them, you’ll always have something relevant and engaging to share.

Here are proven strategies to keep your LinkedIn posts fresh and flowing.

1. Step Out of Your Comfort Zone

It’s tempting to stick with familiar topics, but if every post is about the same subject, your attorney audience will tune out. Experiment by writing about:

  • A recent client success story (with confidentiality protected).
  • A professional lesson you learned from a business challenge.
  • Your reaction to an industry development or a case in the headlines.

LinkedIn attorney readers want variety. Showing different sides of your expertise makes you more relatable and memorable.

2. Pay Attention to What’s Happening Now

Timeliness is powerful. When you connect your expertise to a trending news story, legal development, or healthcare update, you immediately raise your relevance. For example:

  • “Here’s what attorneys can learn from the recent changes in trucking regulations.”
  • “A new medical malpractice ruling just came down — what this means for future cases.”

By tying your posts to current events, you show you’re not only knowledgeable but also up-to-date.

Attorney talking to judge3. Keep a Content Journal

The best content creators don’t depend on inspiration striking at the last minute. They keep a running list of ideas. A LinkedIn-friendly version of this is simple: create a note on your phone or start a Google Doc titled “LinkedIn Post Ideas.”

Add entries like:

  • Questions attorneys ask you during calls.
  • Common misconceptions you hear about your specialty.
  • Lessons from your latest case review (change details to not reveal anything that would uncover the case)

When it’s time to post, you’ll never start with a blank page.

4. Ask Your Audience What They Want

LinkedIn is interactive. Use it that way. Post a poll, ask a question, or run a short survey through LinkedIn messages. Attorneys love to share their opinions. Their responses become instant material for your next post.

For example:

  • “Which part of a medical record is hardest to interpret?”
  • “What’s the number-one challenge in hiring reliable expert witnesses?”

Not only do you get content ideas — you also show your audience that their perspective matters.

5. Use LNC Competitors and Colleagues as Inspiration

Scroll through your LinkedIn feed with fresh eyes. Which posts from others are getting high engagement? Look at the other LNCs who are posting. Instead of copying, ask:

  • What angle are they taking?
  • How could I approach this topic from a different perspective?
  • Could I add a personal story to make this subject more compelling?

Sometimes the fastest way to spark an idea is seeing what’s already resonating with people in your space.

6. Recycle and Repurpose LinkedIn Content Ideas

Don’t underestimate the value of revisiting your older content. Update a post from last year with fresh data. Turn a long blog into a series of LinkedIn posts.

Remember: not everyone saw your original post, and even if they did, people need to hear messages multiple times before they stick.

7. Give Yourself Breathing Room

Creativity doesn’t thrive under constant deadline pressure. Build time into your schedule for idea generation. Set aside 15 minutes a week to brainstorm — no posting, just writing down ideas. The more space you give your mind to wander, the easier it will be to come up with content.

Final Thought of LinkedIn Content Ideas

LinkedIn rewards consistency, but consistency doesn’t mean repetition. When you combine a system for capturing ideas, a willingness to experiment, and an openness to feedback, you’ll never run out of things to post.

Next time you feel stuck for LinkedIn content ideas, come back to these strategies. You’ll find your content bank filling up faster than you expected.

Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs

in obtaining more clients, Pat Iyer

making more money, and achieving their business goals and dreams.

Have you heard the most recent podcasts on Legal Nurse Podcast? The show is in its 9th year, putting it in the top 1% of all podcasts for its longevity. Watch our podcast on YouTube at http://LNC.tips/YouTube.

Join our Facebook group, LNC Business Growth Circle, to be part of our LNC community.

Pat’s related websites include the podcasts broadcast at podcast.legalnursebusiness.com, and writing tips supplied at patiyer.com.

Get all of Pat’s content in one place by downloading the mobile app, Expert Edu at www.legalnursebusiness.com/expertedu. Watch videos, listen to podcasts, read blogs, watch online courses and training, and more.