5 Biggest LNC Content Creation Mistakes LNCs Make
Legal nurse consultants sit on a wealth of knowledge. Think of your years of clinical experience, thousands of pages of medical records you’ve read, and countless conversations with attorneys, which all add up to deep professional insight.
Yet many LNCs find themselves staring at a blank screen when it comes time for LNC content creation. It should show your knowledge and attract attorney clients.
The problem is rarely a lack of expertise. More often, it’s a set of predictable challenges that make LNC content creation feel awkward, time-consuming, or risky.
Here’s what you might be doing:
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Writing about topics the attorney does not care about
One of the most common challenges is uncertainty about what attorneys actually care about. You might write a thoughtful explanation of pathophysiology or nursing standards, only to see little response.
I’ve seen LNCs blog about health concerns as if they were educating patients. For example, preventing heat stroke is a concern if you are handling worksite cases involving workers who suffered heat stroke because of not getting adequate breaks and hydration.
Preventing heat stroke if you are watching the Fourth of July parade is not likely to lead to litigation, and therefore not the right angle to attract an attorney’s attention.
Attorneys think in terms of liability, causation, damages, and case strategy. When your LNC content does not clearly connect medical issues to legal outcomes, attorneys ignore it, no matter how accurate it is.
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Not being focused on your area of clinical expertise
Another challenge is a lack of focus. Many LNCs have broad clinical backgrounds, which can lead to content that jumps from topic to topic. One week it’s a medication error, the next it’s the effects of exposure to toxic fertilizers, then a post about the consequences of being punched in the face in a bar fight.
To an attorney, this jumping around law practice areas can feel unfocused. Attorneys are more likely to remember and trust an LNC who consistently writes about a defined type of case handled by their ideal client.
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Not writing so that the attorney can understand
A third hurdle is translating medical knowledge into a language that attorneys can quickly absorb. LNCs are trained to be precise. Attorneys are trained to move fast. Balancing accuracy with clarity is difficult, and many LNCs worry about oversimplifying or being misunderstood.
That concern often leads to dense, technical writing that attorneys skim past — or causes you to procrastinate about posting because it will take a long time to simplify the content.
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Not having time to devote to LNC content creation
Time is another major obstacle. LNC content creation competes with case reviews, report writing, deadlines, clinical work, and client communication. Because content does not usually lead to immediate income, it is easy to postpone.
Unfortunately, visibility works on momentum. Long gaps (more than a week) between posts make it harder for attorneys to remember who you are and what you do.
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Not knowing how to provide content versus sales copy
Finally, many LNCs struggle with how to present themselves without sounding self-promotional. Nurses are trained to be collaborative and modest. Marketing, by contrast, requires clarity and confidence.
When LNCs hold back too much, their content becomes cautious and vague, failing to show the depth of their experience or the value they bring to a legal team.
But providing a steady stream of “hire me, hire me, hire me” pleadings without adding any valuable content gets very old. Sure, it is fine to share the news that you helped an attorney win a case. But a stream of posts that result in you patting yourself on the back, gets real boring real fast.
Staying in Touch with Meaningful Content
To see why getting this right matters, consider a familiar scenario.
An attorney handling a construction case involving a man who was hit on the head believed that he should create a summary of the medical records. He realized, after about 20 hours of going through the records, that this was not the best use of his time.
The attorney turned to me for help. Why? He knew he needed a person who could summarize the records and testify in court. Because he was familiar with my services, having received years of weekly emails from me giving him content, he readily remembered the role our LNCs provided as Rule 1006 expert witnesses.
One of the nurses in our firm gave him what he needed so he could practice law and not wade through records.
Content done well quietly answers the attorney’s unspoken question: “Can this person help me with my case?”
This is the real value of content creation. It is not about posting constantly or chasing trends. It is about making your knowledge visible in a way that attorneys recognize as useful, practical, and relevant. And it is about being visible so that the attorney remembers you.
Broadly speaking, the solution lies in having a clear structure and an efficient process. Content works best when you start with attorney problems, stay focused on a defined area of practice, use plain language, and create content consistently without consuming endless hours.
Tools that help organize ideas, shape them visually, and speed up production can make a significant difference.
That is exactly why I am offering a workshop on how Gamma can assist with content creation: Using Gamma to Build Visibility and Credibility: Turn What You Know into What Attorneys See.
Gamma allows you to turn your expertise into clear, professional content without starting from scratch each time. It helps you organize ideas, present them logically, and create materials that look polished and attorney-friendly.
If content creation has felt harder than it should, this workshop will show you a more practical approach — one that respects your time and showcases your knowledge effectively. When attorneys can quickly see how you think, they are far more likely to trust you with their cases.
Join me for this hands-on workshop on January 27, 2026 (and get the recordings when it is over) by going to this link.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business g0als and dreams.
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