AI Pros and Cons in LNC Content Creation
Should you use AI to create content to share your knowledge and market your business? Just how valuable is this tool for LNC content creation?
AI is a powerful writing partner—but it’s a strange creature with very specific strengths and blind spots. Think of it less as an author and more as a tireless intern with an encyclopedic memory and no experience as a human.
Used well, AI sharpens your thinking and increases your productivity. Used poorly, it produces polite, hollow noise.
Where AI shines
Speed
AI is fast. That’s the obvious part, and speed changes your behavior. AI removes the friction of the blank page and makes momentum possible.
AI is a master at brainstorming and outlining. It can generate 10 headline variations or a 5-point blog structure in seconds, providing a starting point that saves hours of mental fatigue.
You get drafts quickly, outlines form in seconds, and ideas that were foggy suddenly have structure. For people who already think clearly, like LNCs, this is a real advantage.
Efficiency
AI handles routine repetitive tasks well. Studies show it can boost productivity by up to 40-70% for these routine formats. AI tools can suggest keywords, analyze competitor headings, and ensure your content hits the structural markers that search engines favor.
Consistency
It’s also consistent. AI doesn’t get tired, distracted, or bored halfway through a blog post. If you need ten variations of a message, a series of emails that stay on theme, or a long blog post that doesn’t wander, it’s unusually reliable.
Pattern recognition
Another strength is pattern recognition. AI is very good at spotting what usually comes next—how arguments are framed, how educational content flows, how explanations are commonly organized. That makes it useful for teaching, summarizing, and translating complex ideas into plain language.
This is what we do well as LNCs, and AI can do faster.
And there’s the confidence boost. LNCs I help as a coach often say they need guidance on what to post or blog about. For LNCs who know their subject but hesitate to publish, AI can act as a scaffold. It gives shape to the expertise that you have but have not written about.
Polish
AI tools excel at the “grunt work” of writing, allowing LNCs to focus on strategy and high-level editing. Beyond simple spellcheck, AI now offers sophisticated rephrasing, tone adjustment (e.g., “make this sound more professional”), and better flow, acting as a high-level proofreader.
Where AI falls short in LNC content creation
Hallucinations
AI does not know anything. It predicts language. That difference matters. It has no stake in truth, no sense of professional risk, and no awareness of consequences. Without human judgment, it can sound confident and authoritative while being subtly wrong—or worse, misleading in ways that aren’t obvious.
You are aware of attorneys who relied on AI’s ability to cite cases to include in briefs. Many lawyers have discovered that AI can confidently cite fictitious cases.
In precision-dependent fields like health care or law, this is a major liability. High-profile cases in 2025/2026 have shown AI-generated reports citing non-existent experts and studies.
AI gives me credit as an author of books that I know I’ve never written.
It is a machine
AI cannot replace the credibility that comes from having done the work, handled the case, taught the class, or made the mistake. It can mimic the language of experience, but readers often sense the absence of a real voice underneath. It has never worn scrubs and walked the halls of a healthcare setting.
It lacks “E-E-A-T”: Google and other search engines prioritize Experience, Expertise, Authoritativeness, and Trustworthiness. AI cannot have a “personal experience”—it can’t tell you how it felt to turn a patient every 2 hours or what it’s like to call a doctor about a change in a patient’s condition.
Sameness
Another limitation is sameness. Left on autopilot, AI drifts toward the statistical average of what already exists. That’s fine for routine content, but it flattens originality. To stand out as an LNC, you are seeking how to get the attorney’s attention. Being different matters.
Distinctive insight, sharp opinion, and your hard-earned perspective still come from you.
Emotion and humor in LNC content creation
AI-written content often falls into predictable patterns, leading to what some call “AI slop.” Although some of the AI programmers are building in witty answers to queries, it tends to lack the humor, sarcasm, emotional nuance, and comments that make human writing engaging.
It can make you lazy
There’s also a thinking risk. When users accept AI output too quickly, they outsource judgment along with drafting. Over time, that can weaken critical thinking instead of supporting it. Writing isn’t just communication; it’s a way of clarifying thought. AI should assist that process, not replace it.
Copyright issues
Ethical and legal gray areas are troubling. Questions about copyright and intellectual property remain. Since AI trains on existing human work, there is a risk of unintentional plagiarism or “re-shuffling” existing ideas rather than innovating.
The balanced view
AI is best used as a collaborator, not a substitute. It works well when you bring direction, standards, and expertise—and poorly when asked to invent authority or replace reasoning.
The real advantage isn’t that AI can write for you. It’s that it can help you think faster, organize better, and publish more consistently—while you remain responsible for accuracy, judgment, applicability, and the tone of the writing.
In short, AI can amplify clarity or amplify nonsense. The difference lies entirely with the human at the keyboard.
I believe you should use AI in LNC content creation if you value its advantages. And you should be mindful of its limitations and how they affect what you share.
That is exactly why I am offering a workshop on how AI can assist with content creation: Using AI to Build Visibility and Credibility: Turn What You Know into What Attorneys See.
Gamma allows you to turn your expertise into clear, professional content without starting from scratch each time. It helps you organize ideas, present them logically, and create materials that look polished and attorney-friendly.
If content creation has felt harder than it should, this workshop will show you a more practical approach — one that respects your time and showcases your knowledge effectively. When attorneys can quickly see how you think, they are far more likely to trust you with their cases.
Join me for this hands-on workshop on February 5, 2026 (and get the recordings when it is over) by going to this link.
Pat Iyer is president of The Pat Iyer Group, which develops resources to assist LNCs in obtaining more clients, making more money, and achieving their business g0als and dreams.
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