If your website sits quietly online with no fresh content, it becomes invisible. Attorneys have no reason to return—and no way to see how you think, what you know, or why they should remember you.
A blog changes that dynamic.
A regularly updated blog turns a static website into a resource that demonstrates your expertise, shares your insights, and keeps your name in front of the attorneys you want to reach.
Join us
For an LNC Power Series Masterclass
April 6 at 12 Noon Eastern/11 AM Central/10 AM Mountain/9 AM Pacific
Blogging Strategies for LNCs: How to Stand Out in a Crowded Field
About Your Presenters
About Your Presenters Pat Iyer, MSN, RN, LNCCÂ built Med League Support Services into a seven-figure LNC business, testified as an expert witness for 25 years, and is the author of Blogging for Legal Nurse Consultants: Share Your Knowledge and Attract Clients. As a business coach, she has guided countless consultants through the benefits of creating content to attract attorney clients.
In this free training you will discover these strategies
In this one-hour training, Barbara Levin, BSN RN ONC LNCC CMSRN FNAON, and Patricia W. Iyer, MSN RN LNCC, share tips about the role blogging can play in helping LNCs stand out in the legal marketplace.
Pat began blogging in 2009 and has written thousands of posts since then, using blogging as a long-term strategy for
- visibility,
- content creation,
- credibility, and
- client attraction.
Rather than focusing on the mechanics of writing or uploading posts, Barbara will point out the bigger ideas behind blogging as a professional positioning tool.
Pat and Barbara will explore how blogs quietly work in the background of a business—helping attorneys recognize expertise, building familiarity, and creating opportunities for connection.
Throughout the conversation, you’ll get insights about the thinking behind effective blogging, the lessons learned from years of writing, and the surprising ways blog content can ripple outward into other forms of professional communication.
During this training, you will learn these key points:
- Why a blog can bring life to an otherwise static website
- How blogging helps attorneys begin to recognize your expertise
- What makes certain topics resonate with attorney readers
- The relationship between blogs, newsletters, and other content you create
- Why consistency matters more than most people realize
This LNC Power Series session offers a look behind the scenes at blogging as a professional strategy—
- how it builds recognition over time,
- how it supports relationships with attorney clients, and
- why it remains one of the most practical tools for sharing your knowledge in the legal arena.
Start creating content that brings you cases
At $0 cost for the training