Many LNCs are on LinkedIn. Few of them are getting attorneys' attention.
Open LinkedIn on any given day and you'll find dozens of legal nurse consultants posting.
What do they post?
- Client praise.
- A list of their services.
- The occasional medical fact tossed out with no context.
It all blends together, and attorneys scroll right past it.
Here's the problem
Attorneys aren't hiring the LNC with the prettiest profile. They're hiring the one they already know, recognize, and trust when a case lands on their desk. If your LinkedIn presence isn't building that recognition before you need it, you're competing for attention in a crowded feed instead of being the name an attorney already has in mind.
Worse, LNCs are using outdated techniques that LinkedIn no longer values and therefore actively suppresses their posts.
We can change that
That's the gap this intensive is built to close. You'll walk out with a profile that positions you correctly, a strategy for what to post and why, and one piece of content ready to post.
What you'll walk away with
By the end of this workshop, you will have:
What the day covers
This is a working session, not a lecture. You'll move through your own profile and content step by step, with time built in to apply what you're learning as you go.
Strategy before profile.
Before touching a single profile field, you'll define which attorneys you want to reach, what cases they handle, and what you want to be known for. Every decision that follows comes back to this.
Your first impression.
Banner, headline, photo, custom URL, and contact information, the pieces an attorney sees in the first few seconds on your profile. You'll work with Canva and ChatGPT to build a banner that positions you, instead of just decorating your page.
Your story, told the right way.
The About section is where most LNC profiles read like a résumé. You'll rework yours into something written for the attorney reading it and for the search engines that put you in front of them.
Credibility that holds up.
Experience, education, and your top skills, organized to support the identity you want attorneys to associate with you.
Show, don't just tell.
The Featured section and recommendations: what to include, who to ask, and how to make the request personal enough to get a real answer.
What to actually post.
Seven content categories that give attorneys a reason to keep reading, plus a filter for deciding whether a post idea is worth your time.
From idea to published post.
Using a simple carousel framework - hook, context, insight, attorney connection, conversation - you'll write, get feedback from the group, revise, and publish or schedule your own post before the day ends.
After you post.
Commenting, following, connection requests, and staying visible without feeling obligated to post daily.
Free Bonus
Your registration also includes the LinkedIn Planner for LNCs — 2026 Edition by Pat Iyer MSN RN LNCC, a step-by-step workbook for building a LinkedIn presence that actually reaches attorneys under the platform's current rules. LinkedIn overhauled its entire feed and search system in March 2026, and most LNC profiles and posting habits haven't caught up.
This planner walks you through exactly what changed and what to do about it — from writing a headline that reflects relevance instead of keyword-stuffing, to a realistic connection strategy that won't put your account at risk.
You'll gain the content format now consistently outperforming plain text and single-image posts.
Each of the planner's seven steps includes a hands-on worksheet, so you're not just reading — you're building your actual profile, your invitation templates, and your content calendar as you go. It's a $37 value, included free with your registration for this intensive.
Workshop details
Early bird investment: $397
Who This Is For
This workshop is for legal nurse consultants who already have a LinkedIn profile or know they should and want it to actually work for them. You'll leave with a profile and a plan built around attracting the attorneys you want to work with.
Meet the Speakers
Pat Iyer, MSN, RN, LNCC has been active on LinkedIn for a decade, using the same strategies you'll learn in this intensive to post, comment, and connect. Pat entered legal nurse consulting in 1987 as a medical-surgical expert witness, and two years later founded Med League Support Services in Flemington, NJ. After building the company into a multimillion-dollar business, she sold it and turned her focus to LNC business coaching. A past president of the American Association of Legal Nurse Consultants, Pat is the author of 73 books.
Cheri Martin is a Certified Social Media Strategist and LinkedIn Coach, Trainer, and Speaker with more than 27 years of online marketing experience. Known as the "So Social Visionary," Cheri works with women entrepreneurs, coaches, authors, small business owners, and sales professionals to build LinkedIn presences that attract their ideal audience. Her accolades include a featured bestselling author credit, the Golden Mouse Award for Social Media Marketing Leader of the Year, the Women of Excellence and Leadership Award, and certifications from AWAI as a Social Media Strategist, the Women's Prosperity Network as a Professional Speaker, and the John Maxwell Team as a Coach, Teacher, and Speaker.
Be known before you're needed
Your profile tells attorneys who you are. Your content shows them how you think. Your conversations build the relationship. And when an attorney finally needs someone with your knowledge and experience, they'll already know your name.