You're on LinkedIn. You post. You comment. You've built out your profile.
And attorneys scroll right past it.
That's not because you're not qualified. It's not because you're not working hard enough. It's because most LNCs are posting the same three things — and attorneys have learned to scroll past all three without stopping.
Meanwhile, LinkedIn changed significantly in 2026. What the platform rewards, and what it suppresses, has shifted. LNCs using the strategies that worked two years ago are being seen by fewer people than ever, often without realizing why.
Here's the part that matters most: attorneys don't hire the LNC with the prettiest profile. They hire the one they already know and trust after a case lands on their desk. If your LinkedIn presence isn't building that recognition before you need it, you're competing for attention in a crowded feed — instead of already being the name in someone's head.
We can change that in an hour.
What you'll walk with:
This is a masterclass, not a workshop — you won't be rebuilding your profile live. What you will get is the thinking that makes every future post, every profile update, and every attorney conversation more effective.
By the end of this hour, you will have:
- A clear picture of why your current LinkedIn approach isn't getting attorneys' attention — and it's not the reason most LNCs assume
- An understanding of the 2026 LinkedIn changes and what they mean for your visibility
- A mental shift that changes how you think about every piece of content you post from here forward
- A clear answer to what attorneys are actually deciding on when they choose who to hire
- A look at the full roadmap for building a LinkedIn presence that works — so you know exactly what's ahead
What we'll cover:
- The real reason attorneys scroll past. The three content patterns almost every LNC falls into, and why none of them build the recognition that gets you hired.
- Why this is urgent right now. What changed on LinkedIn in 2026, and what it means if you're still posting the way you were two years ago.
- The one shift that changes everything. Move from “what do I want attorneys to know about me” to “what does the attorney need to understand, recognize, or consider to hire me.” This single shift reshapes your headline, your About section, your comments — everything.
- What attorneys are actually deciding on. It's not credentials. It's not polish. It's recognition built before they ever needed you.
- A first look at what's ahead. A roadmap of the work involved in building a LinkedIn presence that attracts attorney clients — so you know exactly what it takes.
About Your Presenters
About Your Presenters Pat Iyer, MSN, RN, LNCC has been active on LinkedIn for 20 years, using the same strategies you'll learn in this masterclass to post, comment, and connect with attorneys. Pat entered legal nurse consulting in 1987 as a medical-surgical expert witness, and two years later founded Med League Support Services in Flemington, NJ. After building the company into a multimillion-dollar business, she sold it and turned her focus to LNC business coaching. A past president of the American Association of Legal Nurse Consultants, Pat is the author of 73 books.
Cheri Martin is a Certified Social Media Strategist and LinkedIn Coach, Trainer, and Speaker with more than 27 years of online marketing experience. Known as the "So Social Visionary," Cheri works with women entrepreneurs, coaches, authors, small business owners, and sales professionals to build LinkedIn presences that attract their ideal audience. Her accolades include a featured bestselling author credit, the Golden Mouse Award for Social Media Marketing Leader of the Year, the Women of Excellence and Leadership Award, and certifications from AWAI as a Social Media Strategist, the Women's Prosperity Network as a Professional Speaker, and the John Maxwell Team as a Coach, Teacher, and Speaker.
Save your seat
This session is free, and it's the first step toward a LinkedIn presence that actually works for your LNC business. If you're ready to understand why attorneys are scrolling past you — and what to do instead — join us on October 5th.
Space is limited to keep the session interactive. If you can't attend live, register anyway — we'll send the replay.