Perhaps most important, it gives you an opportunity to communicate directly with your readers and potential customers.
Pat Iyer, author of 60+ books, works with LNCs as a coach and teacher. As someone who maintains two blogs on a regular basis, she brings her expertise in blogging to her work with her clients. She also gets to hear their fears about blogging.
They’ve held onto their resistance because no one ever came along to challenge them and offer solutions. That’s why she decided to author this book. When you read it and follow its recommendations, you’ll be able to comfortably start—or improve—your blog. You’ll learn:
One of the most useful parts of this book is that it explores a wide variety of blogging styles. You can choose from a personal-style blog, blogs based on quotations, a “Day in My business Life” format, how you solved a particular problem in your business, comments on events related to your business field, and much more. The appendix of the book will entertain you with story-based blogs.
As an LNC, you have choices about how to spend your time and money. You can invest a fortune on advertising—or you can invest time in a blog. Read the book and learn that investing this time can yield you profits.
And you might even have fun doing it.