Blog
Fear-Based Decisions Are Bad for Business
At one point, every business owner will find herself in a troubling situation and vulnerable to fear-based decisions. Revenue is down. New attorney clients are scarce. The number of new cases coming in is falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or…
Read MoreThe Real Way to Sell High-Priced LNC Services
Want to know what keeps a lot of legal nurse consultants from charging what they’re really worth for their LNC services? It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates…
Read MoreThe Treacherous Homophones
A homophone is a word that sounds the same as another word but has a different meaning. Attorneys are very particular about how LNC reports are written. Don’t embarrass yourself by misusing these homophones. Please note that some of the word pairs aren’t pure homophones, such as lose and loose. I include them because they’re…
Read MoreThe Black Flag Client Danger Signs
Toxic attorney clients often catch us off guard. They don’t act in a way that sets off alarms when you first begin working with them. The first invoice is often the start. “You billed too many hours. It shouldn’t have taken you that many hours to review the records. I expected for my retainer that…
Read MoreAre There Differences Between Male and Female LNCs?
Are there any significant differences between male and female LNCs? Is it possible to draw any conclusions from studies of male and female entrepreneurs? Do men really do it differently than women when it comes to the world of business? Funding: It makes a difference According to Bank of America‘s Spring 2014 Small Business Owner Report:…
Read MoreHow to Create a Compelling LNC Blog
Your LNC blog serves different purposes. You want to provide interesting content while highlighting your business. You also want to attract attorneys to contact you for services. Here are three methods for doing this. Quotations and Photos Combining a beautiful photo with a relevant quote attracts attention. This is also very popular on Facebook, Instagram…
Read MoreHow will 2019 Affect Legal Nurse Consulting?
On December 5-6, 2018, I participated in a 2-day conference for C-Suite executives and their C-Suite Network Advisors. Here’s what I learned that will impact marketing and managing your legal nurse consulting practice in 2019. Use of stories You’ll see more advertising that tells a story rather than lists the facts about a product or…
Read MoreUsing Stories in Legal Nurse Consulting
Remember how you felt as a kid when you heard stories? For my sons it was a highlight of their days when I read stories to them. Legal nurse consultants excel in helping the attorney tell a story. Every trial begins with an opening statement that lays out the attorney’s version of the plaintiff’s story.…
Read MoreThe Toxic Client Prevention Guide: Screening Clients
When an attorney first approaches you with the case, is he or she serious about using you or are you dealing with a potential toxic client? You might get a call from someone who says, “I’m an associate who’s been asked to collect information about prices. What are yours?” She might say, “I’m calling around…
Read MoreHow Many Money Making Hats Are You Wearing?
It’s inevitable. As an LNC business owner, you will wear many, many money-making hats. Marketing manager Bookkeeper The one who works on cases Technical support staff Housekeeping But while this type of task juggling is needed in an LNC business, be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for…
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