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How to Write an Amazon Book Review
When you enjoy a book, it is a natural desire to tell others about the book. Here are instructions for how to write an Amazon book review. Amazon.com provides a way to share your thoughts about this book you just finished reading. I invite you to write a book review after buying one of my…
Read MoreHow to Drop A Low Profit Attorney Client
You’ve worked hard on your marketing to attract clients. You may be wondering, “Why should I drop a low profit attorney client I have worked hard to obtain?” Some clients are not worth the effort it takes to work with them. Business owner Cheryl Schoen RN recently referred to these as the “black hole clients”.…
Read MoreShould You Discount Your Legal Nurse Consulting Fees?
An attorney approaches you to review a case as a legal nurse consultant. When he hears your fees, he requests you discount your legal nurse consulting fees. He says, “I’m a nice guy. You shouldn’t charge me that rate.” “Your competition is charging less than that.” “If you lower your fees, I will give you…
Read MoreBranding: Do You Have One?
Watch this 3 minute video about branding and then ask, “Can I explain my brand?” Join us for a webinar on branding.
Read MoreIs Your Branding Building Trust?
Does your brand build trust in your clients and prospects? Especially in the legal nurse consulting industry you need to build immediate trust, immediate credibility, immediate knowledge and experience. One of the questions to ask yourself, “Do you really feel connected to not only your name, which is a big part of branding, but also…
Read MoreProfessional Photographs of Legal Nurse Consultants
Head shots are also known as professional photographs of legal nurse consultants. What are they and why do I need them? Why do they cost so much? These are the typical questions I receive and the commentary in conversations I overhear. Seems everyone either needs, wants (or doesn’t want) a head shot. Perhaps they are…
Read MoreIs Your Legal Nurse Consulting Brand Consistent?
Is your legal nurse consulting brand as consistent as Apple’s? Have you ever bought an Apple product? From the white drawstring bag with the Apple logo to the exquisite packaging, Apple is consistent in its branding. Is your legal nurse consulting brand as consistent throughout every touch point? Brand experience is the sum of all…
Read MoreWhat Does Your LNC Brand Say About You?
I have spent time working with LNCs to improve their LNC brand. A short time ago I did a shoot for a client (who is now a friend) for her new business. Prior to the shoot I wanted to do a consultation to ascertain what exactly she was looking for her portraits to convey to…
Read MoreAre You Paying Attention to Your Business Intuition?
Business intuition is a lot like clinical intuition. You learned as a clinical nurse that some nurses have intuition about a patient. They might say, “Something is not right with this person. I need to get help.” There may be subtle signs of a change. Something is off. The concerned nurse mobilizes the healthcare team…
Read More“I can save you money” is meaningless
Saying “I can save you money” is a phrase that has become white noise to many attorneys. Most LNCs say, “I can save you time and money.” That’s boring and so overused. It is a phrase used so often in ads and by salespeople that when we hear it, it’s like hearing “Blah, blah, blah.”…
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